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What is SegmentStream?

Recover potentially lost conversions caused by intelligent tracking prevention, private browsing modes, and the intricate nature of cross-device and cross-browser customer journeys through SegmentStream's AI-enhanced predictive attribution. Centralize all your marketing data within your Google BigQuery data warehouse for streamlined and automated reporting on cross-channel ROI, while ensuring that the data is deduplicated. This comprehensive enterprise solution integrates and consolidates your advertising expenditures, website and mobile app performance, CRM information, and offline conversions into a single, cohesive platform that simplifies marketing ROI reporting. You can effortlessly visualize your reports with your business intelligence tools of choice, allowing for greater analysis and understanding. By employing SegmentStream's predictive attribution, you can uncover the genuine effectiveness of your marketing efforts in a world that is increasingly moving away from cookies. This capability allows for immediate evaluation of the true incremental impact from various sources of marketing traffic, eliminating the need to wait for a conversion event, and accommodates situations where a conversion might take place across multiple browsers or devices. This approach not only keeps you well-informed but also empowers you to make timely and informed decisions based on precise data, ultimately enhancing your marketing strategy. Additionally, the insights gained can help refine future campaigns, ensuring that each marketing dollar is spent effectively.

What is Bonsai?

Bonsai functions as a cloud-based platform dedicated to marketing measurement and automation, providing brands with detailed insights into their marketing performance across multiple channels and allowing them to streamline their growth strategies. By employing advanced algorithms, Bonsai directs advertising platforms like Google and Meta to emphasize clicks that are more likely to result in significant business results rather than merely increasing click numbers, thereby prioritizing valuable interactions based on historical data. The platform also incorporates comprehensive audience analytics that automatically monitors customer journeys in both online and offline environments, enabling segmentation by recency, frequency, monetization (RFM), geography, technology, and user behavior without the need for extra tracking codes. For budget-conscious brands, Bonsai translates insights gained from its marketing mix modeling into actionable, profit-driven budgeting strategies, helping businesses identify areas with declining returns and optimize their expenditures across various channels. This comprehensive methodology not only empowers brands to make data-driven decisions but also enhances their ability to thrive and sustain growth in an increasingly competitive market landscape. By leveraging these innovative features, companies can better align their marketing efforts with their overarching business objectives.

Media

Media

Integrations Supported

Microsoft Advertising
AdRoll
AppsFlyer
Awin
Google Analytics
Google Cloud BigQuery
Google Sheets
HubSpot CRM
LinkedIn
Meta Ads
Pinterest
Pipedrive
Salesforce
Taboola
TikTok
X (Twitter)

Integrations Supported

Microsoft Advertising
Google
Google Cloud CDN
Google Cloud Marketplace
Meta Ads Manager

API Availability

Has API

API Availability

Pricing Information

$5,000 / month
SegmentStream is more than just software — it’s a strategic partnership. Our experts will support you with tailored onboarding, training, monthly reviews, and high-touch guidance on budget allocation and ad optimization. We help you fix what’s broken, eliminate wasted spend, and drive real growth using our proprietary AI platform and custom integrations.

Our pricing varies based on your ad budget, license type, add-ons, and required customizations. So, we’ll need to get in touch to give you accurate pricing information.

Pricing Information

$1500 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

SegmentStream

Date Founded

2018

Company Location

United Kingdom

Company Website

segmentstream.com

Company Facts

Organization Name

Bonsai

Date Founded

2025

Company Location

USA

Company Website

www.bonsaidata.io/platform

Categories and Features

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

Not specified

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