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What is SegmentStream?

Recover potentially lost conversions caused by intelligent tracking prevention, private browsing modes, and the intricate nature of cross-device and cross-browser customer journeys through SegmentStream's AI-enhanced predictive attribution. Centralize all your marketing data within your Google BigQuery data warehouse for streamlined and automated reporting on cross-channel ROI, while ensuring that the data is deduplicated. This comprehensive enterprise solution integrates and consolidates your advertising expenditures, website and mobile app performance, CRM information, and offline conversions into a single, cohesive platform that simplifies marketing ROI reporting. You can effortlessly visualize your reports with your business intelligence tools of choice, allowing for greater analysis and understanding. By employing SegmentStream's predictive attribution, you can uncover the genuine effectiveness of your marketing efforts in a world that is increasingly moving away from cookies. This capability allows for immediate evaluation of the true incremental impact from various sources of marketing traffic, eliminating the need to wait for a conversion event, and accommodates situations where a conversion might take place across multiple browsers or devices. This approach not only keeps you well-informed but also empowers you to make timely and informed decisions based on precise data, ultimately enhancing your marketing strategy. Additionally, the insights gained can help refine future campaigns, ensuring that each marketing dollar is spent effectively.

What is Leavened?

Our cutting-edge tools deliver actionable insights designed to improve your return on investment. No matter if your goal is planning, evaluation, or enhancement, our team of performance-oriented marketers and data analysts is dedicated to guiding you throughout the process. AdImpact is specifically designed to demonstrate how your advertising efforts across linear television, OTT, digital video, and audio platforms contribute to the success of your marketing campaigns. When combined with Leavened’s Marketing Mix Model tool, we can make strategic optimization decisions and provide recommendations that capture the holistic impact of your marketing spend. In addition, AdResponse carefully analyzes minute-level web interactions to measure the immediate effects of each advertisement, providing a deeper understanding of their influence. This evaluation is performed by comparing results against established baselines during times when no advertisements are aired. Ultimately, this comprehensive strategy guarantees that you maximize the effectiveness of your marketing initiatives, ensuring that every dollar spent provides significant value. By leveraging these advanced tools, you can stay ahead in a competitive landscape and achieve your business objectives more efficiently.

Media

Media

Integrations Supported

AdRoll
AppsFlyer
Awin
Criteo
Facebook Ads
Google Ads
Google Cloud BigQuery
Google Sheets
HubSpot CRM
LinkedIn
Meta Ads
Microsoft Advertising
Pinterest
Pipedrive
RTB House
Salesforce
Snapchat
Taboola
TikTok
X (Twitter)

Integrations Supported

AdRoll
AppsFlyer
Awin
Criteo
Facebook Ads
Google Ads
Google Cloud BigQuery
Google Sheets
HubSpot CRM
LinkedIn
Meta Ads
Microsoft Advertising
Pinterest
Pipedrive
RTB House
Salesforce
Snapchat
Taboola
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$5,000 / month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SegmentStream

Date Founded

2018

Company Location

United Kingdom

Company Website

segmentstream.com

Company Facts

Organization Name

Leavened

Date Founded

2016

Company Location

United States

Company Website

www.leavened.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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