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What is SegmentStream?

Recover potentially lost conversions caused by intelligent tracking prevention, private browsing modes, and the intricate nature of cross-device and cross-browser customer journeys through SegmentStream's AI-enhanced predictive attribution. Centralize all your marketing data within your Google BigQuery data warehouse for streamlined and automated reporting on cross-channel ROI, while ensuring that the data is deduplicated. This comprehensive enterprise solution integrates and consolidates your advertising expenditures, website and mobile app performance, CRM information, and offline conversions into a single, cohesive platform that simplifies marketing ROI reporting. You can effortlessly visualize your reports with your business intelligence tools of choice, allowing for greater analysis and understanding. By employing SegmentStream's predictive attribution, you can uncover the genuine effectiveness of your marketing efforts in a world that is increasingly moving away from cookies. This capability allows for immediate evaluation of the true incremental impact from various sources of marketing traffic, eliminating the need to wait for a conversion event, and accommodates situations where a conversion might take place across multiple browsers or devices. This approach not only keeps you well-informed but also empowers you to make timely and informed decisions based on precise data, ultimately enhancing your marketing strategy. Additionally, the insights gained can help refine future campaigns, ensuring that each marketing dollar is spent effectively.

What is Leavened?

Our cutting-edge tools deliver actionable insights designed to improve your return on investment. No matter if your goal is planning, evaluation, or enhancement, our team of performance-oriented marketers and data analysts is dedicated to guiding you throughout the process. AdImpact is specifically designed to demonstrate how your advertising efforts across linear television, OTT, digital video, and audio platforms contribute to the success of your marketing campaigns. When combined with Leavened’s Marketing Mix Model tool, we can make strategic optimization decisions and provide recommendations that capture the holistic impact of your marketing spend. In addition, AdResponse carefully analyzes minute-level web interactions to measure the immediate effects of each advertisement, providing a deeper understanding of their influence. This evaluation is performed by comparing results against established baselines during times when no advertisements are aired. Ultimately, this comprehensive strategy guarantees that you maximize the effectiveness of your marketing initiatives, ensuring that every dollar spent provides significant value. By leveraging these advanced tools, you can stay ahead in a competitive landscape and achieve your business objectives more efficiently.

Media

Media

Integrations Supported

AdRoll
AppsFlyer
Awin
Criteo
Facebook Ads
Google Ads
Google Analytics
Google Cloud BigQuery
Google Sheets
HubSpot CRM
LinkedIn
Meta Ads
Microsoft Advertising
Pinterest
Pipedrive
RTB House
Salesforce
Snapchat
Taboola
X (Twitter)

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$5,000 / month
SegmentStream is more than just software — it’s a strategic partnership. Our experts will support you with tailored onboarding, training, monthly reviews, and high-touch guidance on budget allocation and ad optimization. We help you fix what’s broken, eliminate wasted spend, and drive real growth using our proprietary AI platform and custom integrations.

Our pricing varies based on your ad budget, license type, add-ons, and required customizations. So, we’ll need to get in touch to give you accurate pricing information.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

SegmentStream

Date Founded

2018

Company Location

United Kingdom

Company Website

segmentstream.com

Company Facts

Organization Name

Leavened

Date Founded

2016

Company Location

United States

Company Website

www.leavened.com

Categories and Features

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

Not specified

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