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What is SegmentStream?

Recover potentially lost conversions caused by intelligent tracking prevention, private browsing modes, and the intricate nature of cross-device and cross-browser customer journeys through SegmentStream's AI-enhanced predictive attribution. Centralize all your marketing data within your Google BigQuery data warehouse for streamlined and automated reporting on cross-channel ROI, while ensuring that the data is deduplicated. This comprehensive enterprise solution integrates and consolidates your advertising expenditures, website and mobile app performance, CRM information, and offline conversions into a single, cohesive platform that simplifies marketing ROI reporting. You can effortlessly visualize your reports with your business intelligence tools of choice, allowing for greater analysis and understanding. By employing SegmentStream's predictive attribution, you can uncover the genuine effectiveness of your marketing efforts in a world that is increasingly moving away from cookies. This capability allows for immediate evaluation of the true incremental impact from various sources of marketing traffic, eliminating the need to wait for a conversion event, and accommodates situations where a conversion might take place across multiple browsers or devices. This approach not only keeps you well-informed but also empowers you to make timely and informed decisions based on precise data, ultimately enhancing your marketing strategy. Additionally, the insights gained can help refine future campaigns, ensuring that each marketing dollar is spent effectively.

What is Ruler Analytics?

Simplify the way you connect revenue to your marketing campaigns and channels through robust marketing attribution. By minimizing the time spent on managing various reports, you can focus more on improving your results and distributing your budget wisely. Facilitate data-driven decision-making by integrating your website, CRM, and marketing tools, allowing you to access critical information precisely when you need it. Effectively track interactions like calls, forms, live chats, and other touchpoints, ensuring no engagement goes unnoticed. With our advanced solutions for forms, live chat, and call tracking, you can easily monitor every click, call, and conversation directed to your site. Link your marketing actions to clicks, leads, and sales to discern which strategies thrive and which do not. Gain insights into the behavior of high-quality leads to enhance your campaigns with metrics that emphasize value. While your data is available, the real hurdle is its fragmentation, which complicates the identification of successful channels generating new leads or those that convert into sales. Ruler's marketing attribution software addresses this challenge by integrating lead data into your CRM and analytics systems, providing a comprehensive overview of your marketing effectiveness. This integration not only allows marketers to make better-informed decisions but also optimizes their strategies for greater impact. Ultimately, a consolidated view of your data leads to improved marketing outcomes and a stronger return on investment.

Media

Media

Integrations Supported

Google Analytics
Pipedrive
AdRoll
AppsFlyer
Capsule
Criteo
Facebook Ads
Google Sheets
HubSpot CRM
LinkedIn
Meta Ads
Microsoft Advertising
Nekton.ai
Pinterest
RTB House
Snapchat
Stackreaction
Taboola
TikTok
Zapier

Integrations Supported

Google Analytics
Pipedrive
AdRoll
AppsFlyer
Capsule
Criteo
Facebook Ads
Google Sheets
HubSpot CRM
LinkedIn
Meta Ads
Microsoft Advertising
Nekton.ai
Pinterest
RTB House
Snapchat
Stackreaction
Taboola
TikTok
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$5,000 / month
Free Trial Offered?
Free Version

Pricing Information

$79 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SegmentStream

Date Founded

2018

Company Location

United Kingdom

Company Website

segmentstream.com

Company Facts

Organization Name

Ruler Analytics

Date Founded

2016

Company Location

United Kingdom

Company Website

www.ruleranalytics.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Call Tracking

CRM
Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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