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What is Segments?
The integration of automated behavioral segmentation and customer journey mapping, along with detailed reporting, facilitates effortless synchronization of lists between various platforms. You can tap into the full potential of a data team directly within an application, allowing for the resolution of even the most complex marketing challenges. Easily navigate and adjust segments across different timeframes and customer demographics to reveal new avenues for successful marketing initiatives. Our customer segments can be seamlessly incorporated into popular platforms like Klaviyo, Google, and Facebook, ensuring a cohesive source of truth without necessitating any coding expertise. By simplifying data analytics, we empower entrepreneurs, regardless of their familiarity with data, enabling businesses of all sizes to leverage insights in their pursuit of innovation. During my tenure with the LinkedIn data team, we concentrated on optimizing user targeting for a variety of campaigns, a process we affectionately termed "list pulls." This approach involved methodically prioritizing users based on specific criteria and their likelihood of purchasing targeted products. Our work resulted in the creation of vast tables containing hundreds of millions of data rows, illustrating the depth and intricacy of the insights we analyzed. Such a comprehensive system not only improves decision-making processes but also fosters strategic growth across all sectors, demonstrating the power of data-driven strategies in today's business landscape. Ultimately, the ability to effortlessly harness these insights can transform how organizations interact with their customers and drive sustained success.
What is Kochava?
Established in 2011 as a pioneer among mobile measurement partners (MMPs), Kochava now enables marketers to measure what matters across all devices, channels, and platforms. Leverage advanced multi-touch attribution, next-gen marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and privacy preserving. Gain insights into which cross-channel strategies effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost data aggregation, deep linking, marketing data management, ETL support, ad fraud detection & prevention, and a professional consulting services team. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile, connected TVs, web, gaming platforms, and other connected devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.
Integrations Supported
Facebook
Google Ads
Celtra
ChannelMix
Gimbal by Infillion
Instagram
Liftoff
Meta Pixel
Moloco
Pandora
Integrations Supported
Facebook
Google Ads
Celtra
ChannelMix
Gimbal by Infillion
Instagram
Liftoff
Meta Pixel
Moloco
Pandora
API Availability
Has API
API Availability
Has API
Pricing Information
$79 per month
Free Version
Free Trial Offered?
Pricing Information
FREE
Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less.
Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU).
Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU).
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Tresl
Company Location
United States
Company Website
tresl.co/why-segments
Company Facts
Organization Name
Kochava
Date Founded
2011
Company Location
United States
Company Website
www.kochava.com
Categories and Features
Business Intelligence
Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
eCommerce
CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Categories and Features
AB Testing
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking
Consent Management Platforms
Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Data Analysis
Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
GDPR Compliance
Access Control
Consent Management
Data Mapping
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification
Link Management Tools
Backlink Management
Brand Control
Broken Link Discovery
Campaign Management
Channel Attribution
Competitor Analysis
Link Analytics
Partner Management
Ranking Monitoring
Retargeting
URL Shortener
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Marketing Planning
Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management
Mobile App Analytics
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking
Mobile Marketing
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win
Push Notifications
A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications
Social Media Marketing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Strategic Planning
Budgeting & Forecasting
Dashboard
Goal Setting / Tracking
Idea Management
KPIs
Modeling & Simulation
Roadmapping
Scenario Planning
Scorecards
Subscription Management
Cancellation Management
Discount / Coupon Management
Dunning Management
Enrollment Management
Product Catalog
Recurring Billing
Revenue Recognition
Revenue Recovery Tools
Self Service Portal
Subscription Plan Management
Tax Management
Trial Management
Usage Tracking/Analytics
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking