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What is Selligent?

Selligent by Marigold is a sophisticated marketing and automation platform that prepares businesses for the future by centralizing and streamlining data sources in real-time, utilizing AI-driven automation to enhance workflows, and merging various channels into an integrated, no-code customer experience. Key features include the agile adaptation of real-time audience insights, prompt sharing of tailored content, flexible journey adjustments across email, mobile, and web platforms, comprehensive reporting and optimization for strategic retargeting, and efficient handling of zero-party data, all of which empower marketing teams. With its strong data infrastructure and intuitive integration options, Selligent enables seamless large-scale personalization, turning marketing dreams into concrete achievements while fostering customer loyalty in industries such as retail, media, travel, and finance. Additionally, the platform's capability to integrate smoothly with pre-existing systems allows marketers to maximize their data utilization, thereby enhancing engagement and nurturing enduring relationships with their customers. This multifaceted approach not only boosts marketing efficacy but also positions organizations to adapt swiftly to evolving market demands.

What is MyPreferences?

MyPreferences is a robust solution designed for enterprises to effectively manage customer preferences and consent, amalgamating zero-party data that comprises communication options, consents, personalization preferences, demographic details, psychographics, and customer opinions, thus offering businesses a unified and immediate insight into the engagement preferences of each individual customer. This platform enables organizations to collect and manage preferences across various customer interaction platforms, including email, mobile, social media, websites, contact centers, and direct mail, all while sustaining a centralized consent repository that logs historical consent and ensures compliance with relevant regulations. With its flexible, API-driven data framework and an intuitive, no-code design interface, MyPreferences empowers marketers to independently create and launch multilingual, adaptable preference center pages without requiring assistance from developers. The platform also includes integrated reporting and dashboard functionalities that allow teams to assess the use of zero-party data, track opt-out rates, perform segmentation, and identify significant trends in customer preferences, thereby enhancing the strategic decision-making capabilities for businesses. Moreover, these features guarantee that organizations can successfully interact with their customers while upholding privacy and consent standards, ultimately fostering trust and loyalty in the customer relationship.

Media

Media

Integrations Supported

Amazon Redshift
Amazon S3
FreshDirect
HubSpot CRM
Magento
Microsoft Dynamics 365
Microsoft SharePoint
NetSuite
Oracle Cloud Infrastructure
Oracle Cloud Marketplace
Oracle Database
Oracle Sales
Playable
PostgreSQL
SAP Sales Cloud
Sage 100
Salesforce
Salesforce Agentforce Marketing
Shopify
Zalando

Integrations Supported

Amazon Redshift
Amazon S3
FreshDirect
HubSpot CRM
Magento
Microsoft Dynamics 365
Microsoft SharePoint
NetSuite
Oracle Cloud Infrastructure
Oracle Cloud Marketplace
Oracle Database
Oracle Sales
Playable
PostgreSQL
SAP Sales Cloud
Sage 100
Salesforce
Salesforce Agentforce Marketing
Shopify
Zalando

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marigold

Date Founded

2017

Company Location

United States

Company Website

www.selligent.com

Company Facts

Organization Name

PossibleNOW

Date Founded

2000

Company Location

United States

Company Website

www.possiblenow.com/products/mypreferences/

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

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