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What is Semcasting?

Acquire authentic customer insights and maximize returns on investment for all your marketing efforts. Semcasting has revolutionized IP targeting using machine learning to improve customer engagement across multiple devices while maintaining complete transparency. Our patented technology empowers businesses to merge CRM data, create new target audiences, identify qualified leads, and accurately evaluate audience performance. Conventional audience targeting techniques heavily depend on cookies, which typically only reach about 30% of the audience and often lead to a threefold duplication rate among distinct users. With our innovative solution, you can effectively reach audiences in homes, schools, and workplaces, utilizing a range of devices such as desktops, laptops, tablets, smartphones, IP radios, smart home gadgets, and Connected TVs. Semcasting's cutting-edge IP targeting technology connects with over 400 million unique devices and networks, encompassing more than 2 billion IP addresses. Furthermore, Smart Zones proficiently match, score, and refine mailing lists, CRM records, or IP addresses through 750 deterministic attributes, granting a thorough understanding of your potential clients. This forward-thinking approach guarantees that your marketing strategies yield both efficiency and efficacy, ultimately leading to improved outcomes for your company. By leveraging our technology, you can stay ahead of the competition and ensure that your marketing efforts are well-informed and impactful.

What is AppsFlyer?

AppsFlyer provides brands with the tools they need to make informed decisions for both their businesses and their customers through its sophisticated measurement, data analysis, deep linking, engagement solutions, fraud prevention, data clean room capabilities, and privacy-centric technologies. Founded on the principle that companies can enhance customer privacy while delivering outstanding experiences, AppsFlyer enables numerous creators and over 10,000 technology partners to foster stronger and more significant relationships with their customers. By leveraging these innovative solutions, brands can truly elevate their customer engagement and trust. For further information, check out appsflyer.com.

Media

Media

Integrations Supported

Integrations Supported

AdMedia
AdTarget Ad Server
AppSamurai
CodeConductor
DataChannel
Ethyca
HilltopAds
Ikigai
Improvado
Insider One
JustControl.it
Kofluence
Meiro
Mixpanel
Panoply
RevenueCat
Rivery
Singular
X Ads (Twitter Ads)
cXchange

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Semcasting

Date Founded

2009

Company Location

United States

Company Website

www.semcasting.com

Company Facts

Organization Name

AppsFlyer

Date Founded

2011

Company Location

United States

Company Website

www.appsflyer.com

Categories and Features

Conversion Tracking

Not specified

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Campaign Management

Not specified

Conversion Tracking

Not specified

Data Clean Room

Not specified

Data Collaboration

Not specified

Marketing Attribution

Not specified

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking
Uninstall Tracking

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