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What is Semcasting?
Acquire authentic customer insights and maximize returns on investment for all your marketing efforts. Semcasting has revolutionized IP targeting using machine learning to improve customer engagement across multiple devices while maintaining complete transparency. Our patented technology empowers businesses to merge CRM data, create new target audiences, identify qualified leads, and accurately evaluate audience performance. Conventional audience targeting techniques heavily depend on cookies, which typically only reach about 30% of the audience and often lead to a threefold duplication rate among distinct users. With our innovative solution, you can effectively reach audiences in homes, schools, and workplaces, utilizing a range of devices such as desktops, laptops, tablets, smartphones, IP radios, smart home gadgets, and Connected TVs. Semcasting's cutting-edge IP targeting technology connects with over 400 million unique devices and networks, encompassing more than 2 billion IP addresses. Furthermore, Smart Zones proficiently match, score, and refine mailing lists, CRM records, or IP addresses through 750 deterministic attributes, granting a thorough understanding of your potential clients. This forward-thinking approach guarantees that your marketing strategies yield both efficiency and efficacy, ultimately leading to improved outcomes for your company. By leveraging our technology, you can stay ahead of the competition and ensure that your marketing efforts are well-informed and impactful.
What is C3 Metrics?
Tackle your most urgent marketing questions, including timelines for financial returns, choices regarding the purchase, sale, or retention of current marketing assets, the development of brand messaging and creative approaches, and expected benefits from future marketing investments. The MRC accreditation guarantees exceptional quality standards for measuring advertising effectiveness in both desktop and mobile web formats, with evaluations performed by one of the top four accounting firms. C3 Metrics amplifies marketing strategies' success through its Attribution Data Cloud and comprehensive solutions for Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Unified Marketing Measurement (UMM), transforming outdated reporting systems into dynamic, actionable insights across multiple platforms. Organizations that utilize C3 Metrics generally see an average improvement of over 15% in their advertising return on investment, as well as an astonishing sixfold return on their investment in attribution. By harnessing these advanced tools, companies are positioned to make strategic choices that can greatly enhance their marketing effectiveness and overall success. Ultimately, leveraging data-driven insights enables businesses to stay ahead of the competition in the ever-evolving marketing landscape.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
API Availability
Pricing Information
Pricing not provided
Free Trial Offered?
Pricing Information
Contact C3 for pricing quote.
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Not specified
Training Options
Online Training
Training Options
Not specified
Company Facts
Organization Name
Semcasting
Date Founded
2009
Company Location
United States
Company Website
www.semcasting.com
Company Facts
Organization Name
C3 Metrics
Company Location
United States
Company Website
c3metrics.com
Categories and Features
Conversion Tracking
Not specified
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Website Visitor Identification
Not specified
Categories and Features
Campaign Management
Contact Database
Lead Management
Conversion Tracking
Not specified
Marketing Attribution
ROI Tracking
Marketing Automation
Segmentation
Social Marketing
Web Analytics
Campaign Management
Conversion Tracking
Pageview Tracking
Referral Source Tracking
User Interaction Tracking