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What is Semcasting?
Acquire authentic customer insights and maximize returns on investment for all your marketing efforts. Semcasting has revolutionized IP targeting using machine learning to improve customer engagement across multiple devices while maintaining complete transparency. Our patented technology empowers businesses to merge CRM data, create new target audiences, identify qualified leads, and accurately evaluate audience performance. Conventional audience targeting techniques heavily depend on cookies, which typically only reach about 30% of the audience and often lead to a threefold duplication rate among distinct users. With our innovative solution, you can effectively reach audiences in homes, schools, and workplaces, utilizing a range of devices such as desktops, laptops, tablets, smartphones, IP radios, smart home gadgets, and Connected TVs. Semcasting's cutting-edge IP targeting technology connects with over 400 million unique devices and networks, encompassing more than 2 billion IP addresses. Furthermore, Smart Zones proficiently match, score, and refine mailing lists, CRM records, or IP addresses through 750 deterministic attributes, granting a thorough understanding of your potential clients. This forward-thinking approach guarantees that your marketing strategies yield both efficiency and efficacy, ultimately leading to improved outcomes for your company. By leveraging our technology, you can stay ahead of the competition and ensure that your marketing efforts are well-informed and impactful.
What is Claritas?
Our premium Identity Graph consolidates data from multiple sources, connecting devices to their digital activities while maintaining strict privacy standards, thus delivering the insights needed for seamless multichannel engagement. By integrating our multichannel execution capabilities with advanced analytics and modeling tools, we significantly elevate your marketing efficiency and maximize ROI. Featuring a rich repository of over 10,000 predictive demographic and behavioral metrics, complemented by extensive multicultural insights, our distinctive data offerings empower marketers with an exceptional grasp of American consumer behavior, allowing for highly tailored strategic approaches. This deep awareness of consumer trends not only enhances engagement but also leads to substantial gains in overall marketing effectiveness, making it essential for businesses aiming to thrive in today's competitive landscape. Ultimately, our solutions are designed to adapt as market dynamics evolve, ensuring that you stay ahead of the curve.
Integrations Supported
API Availability
API Availability
Pricing Information
Pricing not provided
Free Trial Offered?
Pricing Information
$89 per report
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Online Training
Training Options
Documentation Hub
Webinars
Company Facts
Organization Name
Semcasting
Date Founded
2009
Company Location
United States
Company Website
www.semcasting.com
Company Facts
Organization Name
Claritas
Date Founded
1971
Company Location
United States
Company Website
claritas.com
Categories and Features
Conversion Tracking
Not specified
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Website Visitor Identification
Not specified
Categories and Features
Email Marketing
Not specified
Identity Resolution
Not specified
Marketing Attribution
Not specified
Website Visitor Identification
Not specified