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What is Senso?

Senso enables financial institutions such as banks, mortgage originators, and servicers to adopt a proactive strategy when interacting with Borrowers during the home financing journey. By accurately identifying qualified leads and reaching out to them via digital channels, Senso facilitates their potential refinance or home purchase. The platform also collects consent-based data, guaranteeing that Borrowers remain informed about their financial situations. With the aid of AI-driven insights, Senso identifies Borrowers in the market who are ready for mortgage acquisition or retention. In addition, it provides a Home Finance Management (HFM) tool that delivers vital information about their affordability, thereby enriching their overall financing experience. This all-encompassing strategy not only enhances engagement but also nurtures long-term relationships with Borrowers, supporting them at every stage of their financial decision-making process. Ultimately, Senso aims to transform how Borrowers navigate their home financing options, providing them with the tools and knowledge they need to make informed choices.

What is Fairplay?

FairPlay has launched an innovative Fairness-as-a-Serviceâ„¢ solution specifically designed for the financial industry. By leveraging cutting-edge AI technologies, we can assess your automated decision-making models in a matter of minutes, aiming to improve both fairness and financial performance. Our offerings include five detailed Fact Sheets that delve into the mortgage equity landscape for female, black, Hispanic, millennial, and baby boomer applicants. In crafting these insights, FairPlayâ„¢ conducted a thorough analysis of publicly available data sourced from the Home Mortgage Disclosure Act Database for the year 2020. Our study concentrated solely on individuals applying for new home purchases, intentionally leaving out those looking for refinancing or lines of credit. We computed the Adverse Impact Ratio (AIR) for every county throughout the United States and broadened our investigation to include AIR values for 20 major metropolitan regions. FairPlayâ„¢ identifies discrepancies in your decision-making frameworks and provides actionable strategies to enhance both fairness and profitability, showcasing to clients, regulators, and the broader community your dedication to equitable practices. By aligning with regulatory requirements, our method fosters greater trust and transparency within the communities you serve, ultimately contributing to a more just financial landscape for all applicants.

Media

Media

Integrations Supported

Blend
Salesforce

Integrations Supported

Azure Content Protection
BuyDRM
Fastevo
StreamProbe

API Availability

API Availability

Pricing Information

$300 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Senso.ai

Date Founded

2017

Company Location

Canada

Company Website

www.senso.ai/

Company Facts

Organization Name

Fairplay

Company Location

United States

Company Website

fairplay.ai/

Categories and Features

AI Lending

Not specified

Loan Origination

Not specified

Categories and Features

AI Lending

Not specified

Loan Origination

Not specified

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