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What is Shopify?

Shopify is a leading global commerce platform that empowers millions of merchants—from solo entrepreneurs to major enterprises—to create, customize, and manage seamless online and offline shopping experiences. It offers a wide range of features including an intuitive website and online store builder, mobile apps for managing sales on the go, and multi-channel selling across websites, social media, marketplaces, wholesale, and physical retail locations. Shopify simplifies payment acceptance through its optimized, secure checkout, trusted by over 150 million high-intent shoppers worldwide. The platform includes marketing tools such as social integrations, customer chat, email campaigns, and advanced analytics to help businesses attract and retain customers. Shopify’s extensive app store features more than 13,000 third-party apps, enabling merchants to add specialized functionalities effortlessly. Developers have access to powerful APIs and frameworks like Hydrogen for building custom storefronts and experiences. Shopify’s infrastructure is designed for speed and reliability, with 50-millisecond latency to shoppers globally, ensuring exceptional performance even during peak demand. The platform continuously evolves with biannual Shopify Editions delivering hundreds of new features and upgrades. Shopify Capital offers financing to help merchants scale inventory and marketing efforts without equity loss. Ultimately, Shopify provides an end-to-end commerce solution that supports businesses at every stage of growth with innovation, flexibility, and global reach.

What is Magic Wishlist?

Customers frequently abandon their carts before finalizing their purchases, but by implementing wishlists, email reminders, and notifications regarding price changes, you can motivate them to come back. Provide your customers with irresistible incentives to return to your store. Magic Wishlist enables shoppers to save their preferred items and automatically generates email reminders that include discount codes, alerts for price drops, and notifications for restocks, making it easier for them to return when they are ready to buy. This innovative solution integrates seamlessly with any Shopify theme, simplifies the process for guest shoppers, and can be set up in just one minute, requiring no coding expertise. Setup is incredibly quick, taking only one minute without the need for any coding, and works flawlessly with any Shopify theme. All customers can easily save their favorite products without the necessity of creating an account or logging in. Shoppers are automatically informed when the prices of their selected products decrease or when they are restocked. Discount codes are automatically dispatched to users of the wishlist, motivating them to complete their purchases. Customers can also share their wishlists, which not only encourages their friends to visit but also broadens your store's audience reach significantly. This feature can enhance customer engagement and drive additional traffic to your online store.

Media

Media

No images available

Integrations Supported

Adsmurai
Audit.io
Chatfuel
Conduit AI
Copperx
Fishbowl
Govalo
Machine Labs
Maker
Nuelink
Onfleet
Optily
Prêtture
Sezzle
Shown
Slemma
Smart Copy by Unbounce
Stannp
Techfoddils MLM Software
paysley

Integrations Supported

Adsmurai
Audit.io
Chatfuel
Conduit AI
Copperx
Fishbowl
Govalo
Machine Labs
Maker
Nuelink
Onfleet
Optily
Prêtture
Sezzle
Shown
Slemma
Smart Copy by Unbounce
Stannp
Techfoddils MLM Software
paysley

API Availability

Has API

API Availability

Has API

Pricing Information

$29 per month
Free Trial Offered?
Free Version

Pricing Information

$0
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Shopify

Date Founded

2006

Company Location

Canada

Company Website

www.shopify.com

Company Facts

Organization Name

Magic Wishlist

Date Founded

2026

Company Location

United Kingdom

Company Website

getmagicwishlist.com

Categories and Features

Dropshipping

Analytics / Reporting
Customer Service Management
Order Management
Price Optimization
Product Information Management (PIM)
Shipment Tracking
Sourcing Management
Supplier Management
eCommerce Integration

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Point of Sale

Barcode Scanning
Commission Management
Cryptocurrency Support
Customer Account Profiles
Discount Management
Electronic Signature
Gift Card Management
Loyalty Program
Multi-Location
Restaurant POS
Retail POS
Returns Management
eCommerce Integration

Shipping

Air Shipping
Bills of Lading
Container Shipping
Freight Shipping
Ground Shipping
Import / Export
Ocean Shipping
Parcel Shipping
Quotes / Estimates
Shipment Tracking
Warehouse Management

Shopping Cart

Abandoned Cart Saver
Catalog Management
Credit Card Processing
Discount / Coupon Management
Inventory Control
Product Configurator
Product Ratings / Reviews
Refund Management
Returns Management
Shipping Management
Tax Management

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

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