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What is Shopperations?
A user-friendly marketing planning and budget management solution designed to support Consumer Packaged Goods brands and their associated agencies.
In just a few simple steps, users can effectively monitor funding sources, streamline tactical planning, process invoices and customer deductions, manage coupon redemptions, generate automated reports, and design visually appealing marketing calendars.
For in-depth analysis of post-promotional efforts or marketing mixes, obtain high-quality, detailed, and timely data.
We handle the intricate details, enabling marketers to focus on their core marketing endeavors! Additionally, this system empowers teams to make informed decisions and enhance their overall marketing strategies.
What is C-Smart?
Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.
Integrations Supported
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
Android
iPhone
iPad
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Company Facts
Organization Name
Shopperations
Date Founded
2014
Company Location
United States
Company Website
shopperations.com
Company Facts
Organization Name
Cognizant
Date Founded
1994
Company Location
United States
Company Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Categories and Features
Brand Management
Artwork Management
Asset Management
Project Management
Campaign Management
Channel Management
Multi-Campaign
Channel Management
Campaign Management
Collaboration
Calendar Management
Content Management
Document Management
Project Management
Real Time Editing
CPG
Shopper Marketing
Trade Promotion
Marketing
Not specified
Marketing Analytics
ROI Tracking
Marketing Automation
Not specified
Marketing Planning
Budgeting & Forecasting
Collaboration
Flowchart
Marketing Calendar
Media Planning
Project Tracking
Spend Management
Trade Promotion Management
Analytics / ROI Tracking
Budgeting & Forecasting
Promotion Calendar
Categories and Features
Brand Management
Not specified
Category Management
Not specified
Trade Promotion Management
Competitor Analysis