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What is Shopperations?

A user-friendly marketing planning and budget management solution designed to support Consumer Packaged Goods brands and their associated agencies. In just a few simple steps, users can effectively monitor funding sources, streamline tactical planning, process invoices and customer deductions, manage coupon redemptions, generate automated reports, and design visually appealing marketing calendars. For in-depth analysis of post-promotional efforts or marketing mixes, obtain high-quality, detailed, and timely data. We handle the intricate details, enabling marketers to focus on their core marketing endeavors! Additionally, this system empowers teams to make informed decisions and enhance their overall marketing strategies.

What is Salesforce Agentforce Consumer Goods?

Consumer Goods Cloud is a purpose-built CRM solution tailored to the unique needs of consumer packaged goods companies. Built on Salesforce’s unified platform, it combines AI, analytics, and workflow automation to align planning and execution across the entire organization. The platform connects B2B retail operations and B2C consumer engagement into a single data-driven ecosystem. Sales teams can accelerate deal cycles with guided selling, opportunity tracking, and consolidated account insights. Customer business planning tools allow companies to manage baseline forecasts, volume targets, and trade investments within one structured framework. Trade promotion management provides a Gantt-style calendar view, scenario planning, and funds tracking to optimize promotional effectiveness. Field teams are equipped with mobile visit planning, task management, and retail execution capabilities to ensure flawless in-store performance. Offline functionality ensures productivity continues regardless of connectivity. Service teams can enhance satisfaction through automated omni-channel case routing and integrated service dashboards. Embedded AI agents deliver predictive insights and next-best-action recommendations across every function. Seamless integrations with data platforms and analytics tools provide deeper intelligence for smarter decisions. Consumer Goods Cloud enables brands to collaborate more effectively with channel partners, reduce inefficiencies, and drive sustainable, profitable growth.

Media

Media

Integrations Supported

SAP Business One

Integrations Supported

Cleo Integration Cloud
Collate
Salesforce

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Shopperations

Date Founded

2014

Company Location

United States

Company Website

shopperations.com

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/consumer-goods/cloud/

Categories and Features

Brand Management

Artwork Management
Asset Management
Project Management

Campaign Management

Channel Management
Multi-Campaign

Channel Management

Campaign Management

Collaboration

Calendar Management
Content Management
Document Management
Project Management
Real Time Editing

CPG

Shopper Marketing
Trade Promotion

Marketing

Not specified

Marketing Analytics

ROI Tracking

Marketing Automation

Not specified

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Marketing Calendar
Media Planning
Project Tracking
Spend Management

Trade Promotion Management

Analytics / ROI Tracking
Budgeting & Forecasting
Promotion Calendar

Categories and Features

CPG

Not specified

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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