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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is AcuityAds?

AcuityAds distinguishes itself as a leading technology company that provides marketers with a robust platform for omnichannel digital advertising, ensuring remarkable returns on their advertising expenditures. Its cutting-edge journey automation technology, known as illuminâ„¢, flawlessly combines planning, purchasing, and real-time analytics into one cohesive platform. Utilizing proprietary artificial intelligence, illuminâ„¢ significantly improves programmatic capabilities, effectively connecting the gap between ad strategy and its execution. The firm creates a unified ecosystem that includes privacy-compliant data, inventory management, measures for brand safety, and partnerships focused on fraud prevention, delivering dependable solutions that yield exceptional, above-average results for even the most selective marketers. Central to AcuityAds' offerings is the unique Consumer Valuing Tool, which employs an algorithm to examine thousands of signals throughout the consumer journey and assesses their impact on conversion rates. These vital insights play a crucial role in uncovering new prospecting opportunities across a range of advertising formats, ultimately boosting campaign effectiveness and enhancing customer engagement. Furthermore, AcuityAds remains committed to evolving and adapting in response to the dynamic environment of digital marketing, ensuring that their clients continue to thrive in an increasingly competitive landscape.

Media

Media

Integrations Supported

AUDIENCEX
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Meltano

Integrations Supported

Facebook
Fraudlogix
Instagram
Nielsen Marketing Cloud
OpenX
PubMatic
Web For Actors
comScore

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

AcuityAds

Date Founded

2009

Company Location

Canada

Company Website

www.acuityads.com

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

Advertising

Not specified

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