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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is AdBook+?

FatTail is transforming the advertising sector by developing and implementing innovative solutions for sales, operations, and marketplace management, empowering publishers to take control of their business. At the core of our service offerings is a flexible Revenue Management Platform aimed at enhancing monetization, improving oversight, and promoting scalability. Our software is tailored to integrate seamlessly with your pre-existing processes, allowing you to operate more swiftly, efficiently, and profitably without disrupting your established business practices. As a leading global entity in advertising technology, FatTail provides the sole integrated platform that caters to both direct and programmatic supply needs. Our cloud-based services grant publishers extensive control over media planning, sales, and revenue management across a variety of advertising products and channels. Additionally, we offer exclusive inventory from top-tier brands for buy-side systems, ensuring quality and reliability in every transaction. By emphasizing adaptability and operational efficiency, FatTail is dedicated to reshaping how publishers interact with the advertising ecosystem, ultimately fostering a more effective advertising experience for all stakeholders involved.

Media

Media

Integrations Supported

DV Publisher Suite
AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
Humming
Improvado
Meltano
NinjaCat

Integrations Supported

DV Publisher Suite

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$100 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

FatTail

Date Founded

2001

Company Location

United States

Company Website

www.fattail.com

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

Media Planning

Not specified

Publishing and Subscriptions

Advertising Management
Campaign Management
Newsletters

Revenue Management

Inventory Control
Price Optimization

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