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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is Anatics?

Effectively transforming data and performing marketing analysis is vital for building confidence in marketing investments and enhancing returns on advertising spending. When unstructured data is poorly managed, it can undermine marketing decisions, making it imperative to efficiently extract, transform, and load your data to carry out marketing initiatives with certainty. Utilizing anaticsTM allows you to unify and centralize your marketing data for easier access and management. By loading, normalizing, and transforming your data meaningfully, you enable thorough analysis and performance tracking. Collecting, preparing, and analyzing all of your marketing information becomes a breeze, freeing you from the monotonous task of manually pulling data from multiple platforms. With automated data integration from over 400 sources, exporting your data to preferred locations becomes seamless. Storing your raw data in the cloud guarantees that you can retrieve it whenever necessary while strengthening your marketing strategies with dependable information. Focus on driving actionable growth instead of navigating the cumbersome process of managing countless spreadsheets and CSV files, which allows for a more effective resource allocation. By adopting this innovative approach to managing marketing data, you not only streamline processes but also create an environment where your business can truly flourish and adapt to changing market dynamics.

Media

Media

Integrations Supported

AgencyAnalytics
Beachfront
Blotout
DV Publisher Suite
Humming
Meltano

Integrations Supported

Amazon Web Services (AWS)
Expedia
Facebook Ads
Google Ads
Google Analytics
Google Business Profile
Instagram
LinkedIn
Mailchimp
Microsoft Excel
Pinterest
Shopify
Tripadvisor
eBay

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$500 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

Anatics

Company Location

United States

Company Website

anatics.com

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Data Integration
Predictive Modeling

Data Analysis

Data Discovery
Data Visualization
Predictive Analytics
Text Analytics

Data Discovery

Visual Analytics

Data Extraction

Web Data Extraction

Data Management

Data Capture
Data Integration
Data Migration
Master Data Management

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Campaign Management
Data Capture / Transfer
Data Visualization

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