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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is BidMachine?

Access customized DSPs and refine them to meet your specific business goals. Leverage your application by integrating premium programmatic ads that resonate with your brand. Gain in-depth knowledge of bidding metrics to ensure the delivery of optimal programmatic experiences. Utilize in-app bidding to gather unified bidding analytics, which can provide a clearer picture of performance. Gradually improve your revenue without interrupting your current monetization strategy. Strive for full ownership and transparency with advanced optimization tools and access to raw data insights. Dealing with ambiguous fees and data redundancy can create unnecessary hurdles for your business processes. BidMachine focuses on empowering publishers to interact directly with their data and manage programmatic advertising effectively. To achieve this, it is essential to reduce the number of intermediaries involved. The more insight and authority publishers have over their programmatic advertising efforts, the more empowered and credible the industry can become, fostering a more sustainable ecosystem. This transformation not only boosts profitability but also nurtures a transparent relationship between publishers and advertisers, ultimately benefiting all parties involved. By fostering trust and collaboration, the entire landscape can evolve into a more efficient marketplace.

Media

Media

Integrations Supported

AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Meltano
NinjaCat

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

BidMachine

Company Location

United States

Company Website

bidmachine.io

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

Advertising

Not specified

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