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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is CityScreen?

Arrange your media assets according to designated days, times, and preferred locations. By leveraging CityScreen, you can efficiently plan advertising initiatives, track their effectiveness, and implement real-time changes from any web browser around the world. Choose from top-tier hardware controllers available in the industry. Incorporate Programmatic media purchasing to refine your targeted advertising efforts further. Decide between cloud-based SAAS solutions or conventional on-premise server configurations. Manage a vast network of digital displays all from a single user account, using precise scheduling based on day, time, and location to guarantee your advertisements reach their intended audience. With these innovative tools and choices at your disposal, you can significantly enhance the effectiveness of your campaigns beyond what was previously possible, ensuring you stay ahead in a competitive landscape.

Media

Media

Integrations Supported

AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Meltano
NinjaCat

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
Windows
Mac
On-Prem

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Online Training

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

CityScreen

Date Founded

2016

Company Location

Russia

Company Website

www.cityscreen.cloud

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

Digital Signage

Automatic Player Updates
Content Scheduling
Multi-Screen Support
Remote Display Management

Media Buying

Not specified

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