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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is Dataseat?

You have complete access to all your data across various levels, from sales to bidding. Additionally, you have the capability to develop your own machine learning models that are tailored specifically for your applications and can be customized entirely by you. With Dataseat's in-house solutions, you gain unparalleled control over your data and bidding strategies, setting it apart from conventional DSPs. We simplify the process by implementing a straightforward flat fee structure for your media expenditures, ensuring there are no unexpected charges. Our platform is equipped with a wide range of tools that empower you to manage your app marketing comprehensively, covering everything from campaign creation to ongoing optimization and performance analysis. Ultimately, our mission is to equip marketers with all the essential resources they require for thriving in the realm of programmatic marketing, while also ensuring transparency, control, and a competitive pricing model akin to an in-house approach. Moreover, we believe that by providing these capabilities, we can foster a more innovative and effective marketing landscape.

Media

Media

Integrations Supported

AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Meltano
NinjaCat

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

Dataseat

Date Founded

2019

Company Location

United Kingdom

Company Website

www.dataseat.com

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

Display Advertising

Not specified

Retargeting

Not specified

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