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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is Fluid Ads?

Fluid Ads stands out as a leading digital advertising platform, offering Managed Services tailored for marketers who aim to enhance their digital marketing strategies. It serves as a crucial resource, enabling marketers to efficiently oversee and fine-tune their entire digital advertising approach. Users have the flexibility to design eye-catching HTML5, data-focused, and adaptable advertisements targeting specific demographics, or they can opt to incorporate their own tags if they wish. Fluid Ads empowers organizations to create visually striking creative materials in diverse formats, leveraging data to achieve seamless cross-device delivery within minutes. Its intuitive and feature-packed HTML5 display ad builder allows for the swift development of award-worthy brand or product campaigns, whether users prefer starting from scratch or using existing templates. This platform facilitates the identification of the most suitable audience across both online and offline environments. Additionally, Fluid Ads’ advanced campaign targeting capabilities guarantee that your messaging reaches the appropriate audience at exactly the right time, amplifying the effectiveness of your advertising initiatives. In essence, it stands as a holistic solution for marketers striving to excel in a fiercely competitive market, ensuring they have the tools needed to succeed. As such, Fluid Ads not only simplifies the advertising process but also enhances the overall return on investment for its users.

Media

Media

Integrations Supported

AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Meltano
NinjaCat

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$69 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

Fluid Ads

Company Location

United Kingdom

Company Website

fluidads.com

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

Ad Intelligence

Not specified

Ad Makers

Not specified

Advertising

Not specified

Display Advertising

Not specified

Retargeting

Not specified

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