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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is Meteora?

Establishing expansive geofences around locations that are anticipated to draw foot traffic from your target demographic can be highly beneficial. By integrating a multitude of elements, including user frequency, IDFA lists, IP targeting, specific geographical areas, third-party data segments, and additional factors, you can significantly improve your advertising precision. The reporting system will provide insights into performance metrics that span across devices, domains or apps, geofences, advertisements, campaigns, and conversion rates, thus offering a comprehensive view of your advertising effectiveness. To gain a more thorough understanding, you might want to watch our introductory video on programmatic advertising or explore our location strategy in greater detail. Achieving optimal accuracy can occur in as little as 30 seconds after an app is launched or a webpage is visited. Nonetheless, if data is processed in less than 16 seconds, there is a risk of inaccuracies due to potential issues with coordinate sampling. The effectiveness of GPS is heavily reliant on an uninterrupted line of sight and a robust cellular connection, and devices may frequently face difficulties due to interference from tightly packed buildings, concrete structures, or scenarios where many devices are in close proximity, such as in event venues, busy urban areas, or subway systems. Recognizing these challenges is essential for the successful execution of your advertising campaigns. Additionally, addressing these obstacles proactively can lead to improved outcomes and more effective strategies in your advertising efforts.

Media

Media

Integrations Supported

AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Meltano
NinjaCat

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pay as-you-go

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

Growth Hackers

Company Location

United States

Company Website

meteora.co

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

Retargeting

Not specified

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