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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is Mi360?

Mi360 delivers insightful and practical analytics that enable you to accurately evaluate the returns from your diverse marketing strategies across different promotional avenues. As a marketer, you can utilize cutting-edge predictive marketing analytics to optimize your budget allocations effectively. Thanks to Mi360's state-of-the-art analytics tools, you gain a significant advantage over your competitors in the marketplace. This platform epitomizes the art of marketing mix modeling, featuring a user-friendly dashboard and assessments of various marketing scenarios. Its customized functionalities facilitate precise calculations of ROI and marketing effectiveness, encompassing both traditional and digital approaches. You can track the success of your ongoing marketing campaigns through meticulously gathered audience insights, which empower you to boost your return on investment substantially. Moreover, you will be kept up to date with the progress and outcomes of your marketing strategies through interactive dashboards that promote effective collaboration among your teams and external partners. Utilizing this comprehensive platform allows you to make data-driven decisions that enhance your marketing effectiveness, ultimately leading to greater success in achieving your business objectives. Furthermore, the user-centric design ensures that even those less familiar with analytics can still derive valuable insights seamlessly.

Media

Media

Integrations Supported

AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Meltano
NinjaCat

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

SIBIA Analytics and Consulting Services

Date Founded

2013

Company Location

India

Company Website

www.romi360.com

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Modeling & Simulation

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