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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is Naviga?

The pace of change in the world is accelerating, making it increasingly difficult to capture and hold your audience's interest. Factors such as diminishing attention spans, heightened competition, and the need for more tailored content all contribute to the complexity of nurturing a strong connection with your customers. By utilizing the Naviga Content Engagement Platform (CEP), you can create lasting value that encourages repeat engagement. Our approach is straightforward: we assist you in crafting, enhancing, distributing, and monetizing your content, allowing you to manage interactions seamlessly and prioritize what truly matters—developing meaningful relationships with your audience. Based in Bloomington, MN, and with regional offices globally, Naviga proudly serves over 3,200 clients across various sectors, including news media, broadcasting, magazines, financial services, and corporate entities in 45 different countries. Additionally, our commitment to innovation ensures that we continuously adapt to the shifting landscape of content engagement.

Media

Media

Integrations Supported

AUDIENCEX
AgencyAnalytics
Apple Pay
Beachfront
Bionic for Agencies
Blotout
Braintree
Cross Pixel
Cybersource
DV Publisher Suite
Flowplayer
Google Pay
Humming
Improvado
Meltano
NinjaCat
PayPal
SendMyAd
Vindicia

Integrations Supported

AUDIENCEX
AgencyAnalytics
Apple Pay
Beachfront
Bionic for Agencies
Blotout
Braintree
Cross Pixel
Cybersource
DV Publisher Suite
Flowplayer
Google Pay
Humming
Improvado
Meltano
NinjaCat
PayPal
SendMyAd
Vindicia

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

Naviga

Date Founded

2013

Company Location

United States

Company Website

navigaglobal.com

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

Content Management

Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

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