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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is One by AOL?

We continuously aim to push the boundaries of creativity and effectiveness in delivering top-tier advertising solutions. Since Devil was founded in 2010, we have significantly enhanced our offerings to feature state-of-the-art formats that facilitate extensive interactions across various screens and channels, all powered by sophisticated data analytics. Expand your advertising reach to influential AOL Owned & Operated platforms and leverage collaborations with prominent third-party publishers. By utilizing programmatic and data-driven advertising solutions through ONE by AOL: Display and Video, you can boost performance, gain rapid access to in-depth analytics, and enhance economic efficiencies alongside workflow processes. Our unwavering dedication to innovation guarantees that we remain at the forefront of the ever-evolving advertising industry, ready to meet the challenges of tomorrow. This commitment empowers our clients to achieve their goals effectively and efficiently.

Media

Media

Integrations Supported

Bionic for Agencies
DV Publisher Suite
AUDIENCEX
AgencyAnalytics
Beachfront
Blotout
Cross Pixel
Humming
Improvado
Meltano
NinjaCat

Integrations Supported

Bionic for Agencies
DV Publisher Suite
Madyourself

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

Verizon Media

Company Location

United States

Company Website

www.onebyaol.com/sites/all/themes/aolplatforms/pf/

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Display Advertising

Not specified

Video Advertising

Not specified

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