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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is Proxima?

Proxima's cutting-edge predictive data intelligence not only minimizes acquisition costs but also boosts customer lifetime value, paving the way for sustainable growth in business operations. Discover the tactics that drive remarkable growth and foster customer loyalty by utilizing real-time industry benchmarks. By closely examining your most lucrative customer segments, you can uncover valuable insights into their purchasing habits, ultimately optimizing customer lifetime value. Recognize your highest-performing products and leverage key offers that stimulate repeat purchases. Furthermore, uncover valuable insights regarding your most dedicated customers, allowing for an even greater enhancement of customer lifetime value and the ability to attract similar prospects. Proxima's distinctive database offers a thorough overview of consolidated engagement and transaction metrics, all within a secure framework that utilizes end-to-end encryption and rigorous security protocols to safeguard your data. This unwavering commitment to security empowers you to concentrate on harnessing insights without risking your customers' sensitive information. Moreover, by continuously refining your approach based on these insights, you can ensure sustained engagement and loyalty from your customer base.

Media

Media

Integrations Supported

AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Meltano
NinjaCat

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$1,000 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

Proxima

Company Location

United States

Company Website

www.proxima.ai

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

Advertising

Not specified

Predictive Analytics

Not specified

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