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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is PulsePoint?

PulsePoint stands at the forefront of technological advancement, leveraging real-time data to transform the realm of healthcare marketing and decision-making. By dissecting complex health indicators and integrating digital aspects with physical data, PulsePoint provides a comprehensive view of health consumers. Their innovative systems utilize machine learning and programmatic automation to capitalize on this data, optimizing marketing initiatives, customer insights, predictive analytics, and support for decision-making. This approach enables healthcare marketers to reach the right audiences effectively and at scale, while publishers benefit from increased profitability through data-driven strategies. Consequently, PulsePoint not only reshapes marketing tactics but also contributes to improved outcomes in healthcare, highlighting the vital link between technology and better health services. Ultimately, their commitment to innovation paves the way for a more connected and efficient healthcare environment.

Media

Media

Integrations Supported

DV Publisher Suite
AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
Humming
Improvado
Meltano
NinjaCat

Integrations Supported

DV Publisher Suite
ASTRAD DSP
Bucksense
Citizen RIMS
FreeWheel Beeswax
MindMatch
ReklamStore

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

PulsePoint

Date Founded

2011

Company Location

United States

Company Website

www.pulsepoint.com

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

OTT

API Access
Monetization Tools
Multi-Service Integration

Predictive Analytics

Not specified

Retargeting

Not specified

Categories and Features

Healthcare

Not specified

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