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What is Skai?

Skai stands out as the premier marketing platform for brands aiming to strategize, implement, and evaluate growth initiatives across highly engaging digital mediums. Uniquely, Skai integrates data-driven insights with top-tier optimization tools, empowering brands to make educated decisions, expand their reach, and assess performance on platforms such as Google, Facebook, Microsoft, Amazon, Walmart, Roundel, and Apple Search Ads. Utilizing advanced machine learning algorithms and artificial intelligence, Skai harnesses market signals to enable businesses to anticipate and adapt to the evolving omnichannel customer journey effectively. With substantial backing from Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Skai is poised for innovation and growth in the marketing landscape. This strong support underscores its commitment to providing brands with the tools necessary to thrive in a competitive digital environment.

What is GPS Enterprise?

Analytic Partners provides an all-encompassing commercial analytics solution referred to as GPS Enterprise (GPS‑E), which integrates marketing, sales, financial, operational, and external data to deliver a deep and actionable insight into business performance. At the heart of this platform is a distinctive intelligence layer known as ROI Genome, which draws on over 25 years of experience in cross-industry data and analytics to pinpoint key growth drivers while uncovering revenue opportunities that go beyond conventional marketing strategies. With GPS-E, companies are empowered to construct continuously evolving models that exceed the limitations of traditional Marketing Mix Modeling (MMM) by incorporating non-marketing factors such as competitive actions, consumer behaviors, macroeconomic trends, and operational elements, recognizing that a notable share of growth often stems from areas other than just advertising spending. Furthermore, the platform features an advanced data orchestration capability named ADAPTA, which streamlines the processes of data collection, validation, and standardization across diverse business units and agencies, thereby improving the reliability and precision of analytics. This forward-thinking methodology equips organizations to make informed, data-driven decisions that are influenced not only by marketing insights but also by a wider array of business factors, ultimately fostering more resilient and adaptable strategies in a dynamic marketplace. By leveraging these comprehensive tools, businesses can navigate complexities more effectively and capitalize on emerging opportunities.

Media

Media

Integrations Supported

Adjust
Adobe Analytics
Amazon Ads
AppsFlyer
Branch
Commanders Act
Criteo Commerce Max
Criteo Commerce Yield
FuseCommander
Google Ads
Invoca
LiveRamp
Marchex
Meta Ads
Oracle Moat
Sizmek Ad Suite
Telmetrics
TrustCommander

Integrations Supported

Adjust
Adobe Analytics
Amazon Ads
AppsFlyer
Branch
Commanders Act
Criteo Commerce Max
Criteo Commerce Yield
FuseCommander
Google Ads
Invoca
LiveRamp
Marchex
Meta Ads
Oracle Moat
Sizmek Ad Suite
Telmetrics
TrustCommander

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Skai

Date Founded

2006

Company Location

United States

Company Website

skai.io

Company Facts

Organization Name

Analytic Partners

Date Founded

2000

Company Location

United States

Company Website

analyticpartners.com/platform/

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

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