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What is Smaato?

Smaato offers a cutting-edge Digital Ad Tech Platform, featuring a complimentary ad server and monetization solution designed to connect reputable publishers with distinguished marketers, facilitating effective audience engagement worldwide and across diverse devices. The era of depending on the restrictive environments created by large tech companies has passed; our tools enable you to take control of your advertising endeavors, fostering greater transparency for both publishers and advertisers. Our achievements are intrinsically linked to your success, as we provide a powerful, cost-free server that enhances your control and broadens your reach. Publishers who migrate to Smaato’s ad server often see a revenue boost of around 30%. We have revolutionized the mobile advertising technology sphere and are committed to continual innovation. While our foundation is rooted in mobile, we also pride ourselves on implementing a comprehensive omnichannel strategy that caters to all types of devices. Utilizing a combination of sophisticated automated systems and human expertise, we ensure that our platform remains both safe and secure for all users. Explore how our innovative platform is making a substantial impact in the industry, and learn more about our range of digital ad tech solutions. Join us as we lead the way in redefining the future landscape of advertising technology, where every stakeholder can thrive in a transparent ecosystem.

What is Outbrain?

Elevate your brand's presence by utilizing Outbrain's exceptional publisher network, which allows you to connect with a specifically targeted audience that is deeply engaged. As we identify your perfect customers, you can concentrate on driving significant business results. Outbrain creates valuable connections for brands and agencies with a broad audience of global consumers who engage with content throughout the open web. This platform enables you to increase your visibility, inform prospective customers, and influence their decisions while they are actively seeking information. Focus on driving lower-funnel conversions such as sales, app downloads, and video views, among other desired actions. With our advanced platform, you can guarantee that your content receives the attention it deserves, broadening your audience and enhancing your online revenue streams. Acting as a crucial part of the technological framework for media companies, we empower them to successfully compete with larger platforms for audience expansion, engagement, and loyalty. Our extensive experience and dedication to innovation have established Outbrain as a frontrunner in recommendation technology, continuously improving the ways in which various types and formats of content are discovered across multiple devices. Embrace the opportunity to harness these advancements and maximize the reach of your content in an ever-changing digital landscape, ensuring that your brand remains at the forefront of consumer consciousness.

Media

Media

Integrations Supported

DV Publisher Suite
5X
Acxiom Real Identity
Brax
Bright Analytics
Converge
CorralData
Data Virtuality
DataChannel
Dataddo
FuseCommander
Ikigai
MSIGHTS
Plat
Supermetrics
ThriveTracker
TrustCommander
Upland Kapost
Windsor.ai

Integrations Supported

DV Publisher Suite
5X
Acxiom Real Identity
Brax
Bright Analytics
Converge
CorralData
Data Virtuality
DataChannel
Dataddo
FuseCommander
Ikigai
MSIGHTS
Plat
Supermetrics
ThriveTracker
TrustCommander
Upland Kapost
Windsor.ai

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Smaato

Company Location

United States

Company Website

www.smaato.com

Company Facts

Organization Name

Outbrain

Date Founded

2006

Company Location

United States

Company Website

www.outbrain.com

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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