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What is SmartContent?

SmartContent allows marketing teams to effectively engage with healthcare professionals through a customized and efficient approach. There's no longer a need for external certified digital agencies to manage content creation! This platform enables you to reclaim control over your marketing assets and budgets. With SmartContent, teams can easily manage all forms of promotional content, which includes visual materials, specialized microsites, and surveys. The system automatically delivers tailored content to representatives based on the individual profiles of healthcare professionals, all while ensuring compliance with relevant content regulations. Additionally, marketing teams can quickly gain insights from call interactions, which helps refine their strategies for increased market success. By interacting with healthcare professionals across multiple digital channels, they can provide a seamless and personalized omnichannel experience. Within just a few minutes, users can create marketing templates without needing any coding skills, segment their audience, set up efficient workflows, and analyze campaign performance metrics. This intuitive solution empowers teams to swiftly adjust to evolving market conditions and achieve their objectives more effectively, ultimately enhancing their overall marketing capabilities.

What is Close-Up CRM?

Close-Up International is a pioneer in providing market intelligence and technology solutions specifically designed for the pharmaceutical and life sciences sectors, with a legacy spanning over 55 years. Serving over 650 customers in more than 50 countries, Close-Up offers a robust suite of services including prescription data analytics, market sales data, regional targeting, and advanced CRM integration to empower pharmaceutical companies with a holistic understanding of their markets. Their platform supports end-to-end product lifecycle management, from pre-launch market assessment and stakeholder targeting to post-launch sales performance evaluation and real-time decision-making. Close-Up integrates retail, institutional, and primary market research data alongside CRM and SFA systems, enabling pharma companies to navigate complex regulatory environments and evolving customer expectations effectively. The company emphasizes data security and compliance, certified under ISO 9001 and 27001, ensuring sensitive healthcare data is handled with the utmost integrity. Through agile deployment and the adoption of AI-powered tools, Close-Up helps clients modernize healthcare provider engagement strategies and improve data governance. Their consulting expertise and big data capabilities have driven significant revenue growth and operational efficiencies for clients like Hypera Pharma. Close-Up also provides industry-leading insights via whitepapers, case studies, and educational resources that keep clients informed on market trends and digital transformation. With a focus on innovation, collaboration, and strategic partnership, Close-Up International is committed to supporting sustainable growth in the life sciences ecosystem. They remain a trusted, global leader in market intelligence and technology solutions for pharma companies aiming to excel in an increasingly competitive and regulated market.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

euris

Company Location

France

Company Website

www.euris.com/health-digital-solution/smartcontent/

Company Facts

Organization Name

Close-Up International

Date Founded

1968

Company Location

Argentina

Company Website

www.close-upinternational.com

Categories and Features

Categories and Features

Healthcare CRM

Audience Targeting
Campaign Management
Marketing Automation
Medical History Records
Patient Communications
Patient Management
Physician Management
Predictive Analytics

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