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What is SmartGaze?

SmartGaze utilizes advanced AI technology to automate the coding of eye-tracking videos captured through wearable devices, maintaining a high level of accuracy throughout the entire procedure. This innovative approach is especially useful for refining package designs and enhancing metrics related to findability. By reducing the turnaround time for eye-tracking projects from weeks to mere hours, it significantly lessens the labor involved in the process. In addition, it cuts overall costs by changing the conventional manual coding workflow linked with analyzing eye-tracking data. With SmartGaze, worries about data management, the quality of coding reviews, and adhering to project timelines are effectively alleviated. The platform also features a color-coded heatmap that illustrates the distribution of attention, alongside a comprehensive view of respondents' paths and fixations. By optimizing these workflows, SmartGaze allows teams to dedicate their efforts to strategic insights rather than getting lost in the details of data analysis, ultimately leading to more informed decision-making. This transformation not only enhances productivity but also fosters a deeper understanding of consumer behavior.

What is Eyesee?

Eye tracking stands out as a unique approach in the realm of behavioral studies that captures eye movements and positions, effectively uncovering what captures consumers' attention or gets overlooked. Our remote eye tracking assessments drastically cut costs and time, enabling us to conduct research in over 40 countries globally. To gain a deeper understanding of international consumer behavior, it is vital to move past conventional lengthy surveys and focus groups. This innovative remote behavioral testing not only streamlines the research process but is also economically advantageous, facilitating broad-scale testing across different regions. By utilizing diverse methodologies, we guarantee enhanced predictability in our results. We excel in developing sophisticated shopping and digital environments that respond to the dynamic needs of consumers. As we progress, the retail landscape is on the brink of a significant social transformation. The proliferation of social media has become increasingly important for brands, given its widespread accessibility. Yet, navigating this fiercely competitive digital environment poses notable challenges, especially in breaking through the clutter and translating advertisements into tangible conversions. This shift in consumer engagement highlights the imperative for brands to continually refine and update their strategies. In light of these challenges, staying ahead requires innovative solutions and a proactive approach to market changes.

Media

No images available

Media

Integrations Supported

Hardis Group

Integrations Supported

Hardis Group

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ParallelDots

Date Founded

2014

Company Location

India

Company Website

www.paralleldots.com/smart-gaze-new

Company Facts

Organization Name

EyeSee

Date Founded

2012

Company Location

Belgium

Company Website

eyesee-research.com

Categories and Features

Categories and Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

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