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What is SmartGaze?

SmartGaze utilizes advanced AI technology to automate the coding of eye-tracking videos captured through wearable devices, maintaining a high level of accuracy throughout the entire procedure. This innovative approach is especially useful for refining package designs and enhancing metrics related to findability. By reducing the turnaround time for eye-tracking projects from weeks to mere hours, it significantly lessens the labor involved in the process. In addition, it cuts overall costs by changing the conventional manual coding workflow linked with analyzing eye-tracking data. With SmartGaze, worries about data management, the quality of coding reviews, and adhering to project timelines are effectively alleviated. The platform also features a color-coded heatmap that illustrates the distribution of attention, alongside a comprehensive view of respondents' paths and fixations. By optimizing these workflows, SmartGaze allows teams to dedicate their efforts to strategic insights rather than getting lost in the details of data analysis, ultimately leading to more informed decision-making. This transformation not only enhances productivity but also fosters a deeper understanding of consumer behavior.

What is GazeInsight?

Our cutting-edge technology converts a standard webcam into a highly precise eye-tracking instrument. By utilizing breakthroughs in machine learning and computer vision, we effectively track eye movements, allowing researchers to expand their studies beyond traditional laboratory environments and reach a larger audience. Our online platform streamlines remote usability research, making it easy to conduct UX studies across both desktop and mobile platforms. You will receive comprehensive session recordings, which provide valuable insights into user interactions. This innovative tool allows you to monitor consumer focus and assess the impact of your branding and marketing tactics. GazeRecorder is adaptable for various content formats, including advertisements, videos, and live websites. You can source participants globally, as they only need a computer with a webcam for participation. Having swift access to outcomes empowers you to make quick and informed decisions. By enabling participants to perform tests on their own devices in their comfortable surroundings, you guarantee their feedback is more genuine and reflective of real-world behavior. This method not only improves the data quality but also expands the potential of your research projects, leading to more comprehensive findings. Ultimately, this transformative technology redefines how usability research is conducted, paving the way for innovative discoveries and insights.

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Media

Integrations Supported

Integrations Supported

GazeRecorder

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Online Training

Training Options

Not specified

Company Facts

Organization Name

ParallelDots

Date Founded

2014

Company Location

India

Company Website

www.paralleldots.com/smart-gaze-new

Company Facts

Organization Name

GazeRecorder

Company Location

United States

Company Website

gazerecorder.com/gazeinsight/

Categories and Features

Eye Tracking

Not specified

Retail Intelligence

Not specified

Categories and Features

Computer Vision

Not specified

Eye Tracking

Not specified

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