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What is SmartLoyalty?

SmartLoyalty, created by BPC Banking Technologies, functions as a holistic management tool for loyalty and rewards schemes, enabling users to quickly develop and manage innovative loyalty campaigns. This platform is tailored to support the rapid creation of complex programs for both issuers and acquirers. Users can seamlessly deploy loyalty initiatives designed to boost customer retention and stimulate purchasing behavior. The system determines points based on a range of variables, including customer demographics, payment methods, merchant types, transaction categories, and even specific times of day. As the adoption of mobile payments surges and e-wallets gain traction, the importance of loyalty programs is increasingly highlighted. In contrast to traditional methods where card issuers depended on the visual appeal of physical cards to build brand loyalty, the rise of digital cards necessitates fresh strategies for customer engagement. As a result, organizations must evolve and innovate their loyalty offerings to stay ahead in this dynamic market. This transformation is crucial for businesses aiming to thrive in an era where customer expectations are constantly changing.

What is Marsello?

Marsello offers a holistic loyalty and marketing platform that empowers brands to create tailored and cohesive loyalty initiatives, essential for robust marketing endeavors. Our user-friendly system includes an array of features such as loyalty programs, email and SMS marketing, automation capabilities, management of Google Reviews, and oversight of social media, all aimed at optimizing marketing and sales operations, irrespective of the customer's purchasing location. - Create a personalized loyalty program that integrates effortlessly with your POS and eCommerce systems. - Utilize insights from your loyalty program to develop focused email and SMS marketing strategies. - Connect with your audience at the right times through data-informed automation tactics. ...and much more. Marsello equips businesses with the vital resources required to engage and retain their clientele, merging loyalty and marketing into one streamlined solution. Additionally, our platform helps brands not only strengthen their customer connections but also fosters long-term business growth. With Marsello, the potential for enhanced customer experiences and increased sales is within reach.

Media

Media

Integrations Supported

HPE Consumption Analytics

Integrations Supported

BigCommerce
Cin7 Inventory Management
Ecwid
Facebook
Heartland Retail
Instagram
Judge.me
Klaviyo
Lightspeed Restaurant
Lightspeed Retail
Shopify
Shopify Plus
WooCommerce

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$125 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

BPC Group

Date Founded

1995

Company Location

Switzerland

Company Website

www.bpcbt.com/smartvista-solutions/loyalty-card-programs

Company Facts

Organization Name

Marsello

Date Founded

2013

Company Location

New Zealand

Company Website

www.marsello.com

Categories and Features

Customer Loyalty

Discount Management
Loyalty Card System
Rewards Management

Categories and Features

Customer Loyalty

Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Email Marketing

CAN SPAM Compliance
Drip Campaigns
Dynamic Content
Event Triggered Email
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
WYSIWYG Email Editor

Marketing Automation

Analytics / ROI Tracking
Artificial Intelligence
Drip Campaigns
Social Marketing

SMS Marketing

Message Personalization
Reporting/Analytics

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