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What is Smartly.io?

Smartly.io streamlines the entire process of social advertising, enabling enhanced creativity and improved results. Our collaborations with leading global brands aim to significantly boost their advertising performance. We empower Creative, Media, and Data teams to work together efficiently, facilitating the creation, testing, and deployment of highly effective advertisements. By integrating planning, execution, and analysis, Smartly.io ensures a seamless transition between each stage of your advertising strategy. Moreover, our platform provides a centralized hub for managing and overseeing all aspects of your social media advertising efforts. With Smartly.io, you can truly optimize your advertising initiatives like never before.

What is Cascade?

Cascade is an advanced digital advertising optimization tool designed specifically for in-house teams, enabling them to replicate agency-level performance without the added financial burden. By integrating ad accounts with web analytics, users can easily ask questions using simple language. The platform leverages AI to illuminate the elements affecting campaign outcomes, detect potential issues, and convert insights into actionable recommendations. Its primary goal is to facilitate the transition from insights to actions by suggesting modifications in budgets, testing strategies, targeting methods, and creative approaches for rapid implementation. Cascade supports major platforms, including Google, Meta, TikTok, Apple Search Ads, and Amazon Ads, along with web analytics, offering a cohesive cross-channel view that highlights clear trade-offs while documenting changes and their rationales. Every decision made and its subsequent effect contribute to an ongoing cycle of data acquisition, learning, and execution that improves future recommendations. This tool is ideally suited for direct-to-consumer and growth-focused teams that aim to enhance their paid acquisition strategies, streamlining weekly optimization, campaign launches, and budget predictions—all while reducing the workload on specialists and lowering operational costs. In addition, its intuitive interface allows teams to swiftly respond to changes in the advertising environment, promoting more agile and informed decision-making. Ultimately, Cascade empowers teams to maximize their advertising efficacy while maintaining flexibility in a dynamic market.

Media

Media

Integrations Supported

Facebook Ads
Meta Ads
Adjust
AppsFlyer
Branch
Facebook
Google Analytics
Instagram
Kochava
Pinterest
Singular
Snapchat

Integrations Supported

Facebook Ads
Meta Ads
Amazon Ads
Apple Search Ads
Google Ads
TikTok Ads
X Ads (Twitter Ads)

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$70/month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Smartly.io

Date Founded

2013

Company Location

Finland

Company Website

www.smartly.io

Company Facts

Organization Name

Cascade

Date Founded

2025

Company Location

Japan

Company Website

cascaded.ai/en

Categories and Features

Ad Management

Not specified

AI Advertising

Not specified

AI Marketing

Not specified

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Reporting/Analytics
Search/Filter
Version Control
Workflow Management

Social Media Marketing

Analytics
Automated Publishing
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Design Ads
Media Buying
Reporting / Analytics
Social Advertising

Categories and Features

Ad Optimization

Not specified

AI Advertising

Not specified

AI Marketing

Not specified

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