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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is Endicia?

Endicia delivers online postage solutions that enhance the shipping experience for e-commerce businesses, making it easier and more economical to send packages through the U.S. Postal Service. By utilizing our services, customers gain access to a comprehensive suite of USPS shipping options, enjoying discounts that can be as high as 30% off the usual retail prices. Our cutting-edge solutions have enabled numerous enterprises, large and small, to print postage exceeding $44 billion, illustrating our profound influence within the shipping sector. As a long-standing partner of the U.S. Postal Service, we have built a solid reputation by continuously striving to improve and simplify the shipping process for our customers. With the implementation of user-friendly shipping rules, businesses can efficiently maintain their operations while reducing the likelihood of human error by automating repetitive tasks. We offer seamless integration of USPS services into warehouse workflows, which ultimately results in significant time and cost savings. Furthermore, our clients have the convenience of scheduling free end-of-day pickups, which helps facilitate a higher volume of orders processed each day. This all-encompassing strategy not only ensures that shipping operations remain productive and efficient but also positions businesses for sustained growth in a competitive market. By prioritizing customer satisfaction and operational excellence, we continue to be a vital resource for online retailers navigating their shipping needs.

Media

Media

Integrations Supported

Integrations Supported

Acctivate Inventory Software
CloudNet360
ConnectPointz
Descartes Sellercloud
Extensiv 3PL Warehouse Manager
GlobalPost
Jazva
Jolt Fulfillment System
LOCATE Inventory
Logiwa IO
Midnight
Order Desk
Pinnacle Cart
Ultra Commerce
Winpharm

API Availability

API Availability

Has API

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

DYMO Endicia

Date Founded

1989

Company Location

United States

Company Website

www.endicia.com

Categories and Features

Categories and Features

Label Printing

Not specified

Shipping

Air Shipping
Ground Shipping
Parcel Shipping
Shipment Tracking
Warehouse Management

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