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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is LetterStream?

We handle all your mailing needs with utmost efficiency. Simply upload your files, and we'll manage the printing, insertion, and delivery to USPS or FedEx for shipping. Say goodbye to the inconvenience of errands for supplies and trips to the post office; let us serve as your specialists in direct mailing fulfillment. By eliminating the need for driving and waiting in line, you can conserve both time and money. Leave behind the post office and office supply stores because we provide everything essential for your mailing projects. Our platform allows for easy access and retrieval of your mailing history, ensuring a smooth experience. Explore our versatile and cost-effective services, with first-class letters and postcards available starting at just about a dollar. Pricing may vary based on factors such as additional pages, color printing, and other complexities. We offer several plans that include a monthly fee, but you can also choose a free account and only pay for the mail you actually send. Our streamlined service guarantees your mailing requirements are handled with expert care, providing you with peace of mind. With us, you can focus on what matters most while we take care of the details.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Has API

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

$1.18 per letter
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

LetterStream

Company Location

United States

Company Website

www.letterstream.com

Categories and Features

Categories and Features

Popular Alternatives

No Alternatives

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