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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is LettrLabs?

LettrLabs focuses on providing marketing solutions aimed at helping businesses grow and retain customer loyalty through the appeal of handwritten communication. By leveraging advanced technology and robotics, we create authentic handwritten letters using real pens, delivering personal messages that not only resonate with current clients but also draw in prospective customers. This distinctive method cultivates a stronger bond with your audience, which in turn boosts brand loyalty and promotes overall business expansion. Engaging your customers in such a personal way can significantly differentiate your brand in a competitive market.

Media

Media

No images available

Integrations Supported

Integrations Supported

Axis LMS

API Availability

API Availability

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

LettrLabs

Date Founded

2020

Company Location

United States

Company Website

lettrlabs.com

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

DirectMail2.0 Reviews & Ratings

DirectMail2.0

DirectMail2.0, LLC.
5.0 out of 5 stars