Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Click2Mail Reviews & Ratings
    55 Ratings
    Company Website
  • PostScan Mail Reviews & Ratings
    137 Ratings
    Company Website
  • sellerboard Reviews & Ratings
    308 Ratings
  • Proton Mail Reviews & Ratings
    108,634 Ratings
    Company Website
  • Maropost Marketing Cloud Reviews & Ratings
    152 Ratings
    Company Website
  • NewOrg Reviews & Ratings
    125 Ratings
    Company Website
  • BrandMail Reviews & Ratings
    332 Ratings
    Company Website
  • Qloo Reviews & Ratings
    23 Ratings
    Company Website
  • PayHOA Reviews & Ratings
    817 Ratings
    Company Website
  • Mortgage Automator Reviews & Ratings
    198 Ratings
    Company Website

What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is Lob?

Lob stands out as the sole direct mail automation platform designed for the modern digital landscape. This innovative platform streamlines the entire direct mail execution process for businesses of all sizes, encompassing everything from design and printing to postage, delivery, and sustainability, all while providing comprehensive analytics and campaign attribution. More than 11,000 companies rely on Lob to elevate their direct mail efforts into a more intelligent and effective communication strategy. With Lob, enterprises can seamlessly integrate traditional mail into their digital marketing initiatives, ensuring that they stay competitive in an increasingly digital world.

Media

Media

Integrations Supported

Integrations Supported

Adobe Marketo Engage
Blueshift
Cognito Forms
Customer.io
Easyflow
Egnyte
Ethyca
Integrately
Juniper Square
MediaOS
OpenTransact
PayHOA
ProjectManager
PropertyRadar
Quavo
QuickMail
Quickwork
SalesRabbit
Unqork
Zapier

API Availability

API Availability

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

Lob

Date Founded

2013

Company Location

United States

Company Website

lob.com

Categories and Features

Categories and Features

Address Verification

Not specified

Direct Mail Automation

Analytics/Reporting
Campaign Management
Delivery Tracking
Design Management
Event Triggered Mailings
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Shipment Tracking

Alerts/Notifications
For eCommerce

Popular Alternatives

No Alternatives

Popular Alternatives

DocuSend Reviews & Ratings

DocuSend

DocuSend Inc
Switch Reviews & Ratings

Switch

Quadient