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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is Mail Tracking?

GrayHair offers advanced mail tracking solutions specifically designed for businesses engaged in mass mailing, allowing you to analyze the impact of every piece sent. By taking advantage of our extensive services and proven methodologies, you can exceed standard industry performance metrics. The largest mailers in the country trust our tracking systems to guarantee that their communications, including both statements and promotional materials, reach their intended audience in a timely manner. Utilize the Postal Service’s Informed Visibility® data to extract vital insights regarding your mailing processes. This will help you pinpoint the best times for customer engagement with your offers and determine the most effective days for delivery. You will be able to monitor each mailpiece throughout its entire journey within the postal system, starting from when it is dispatched until it arrives at the destination. Gain precise information about the locations of your mailings and accurately track the actual delivery dates. Convert your postal analytics into strategic actions that allow you to test various delivery methods, improve response rates, initiate timely follow-ups, and identify potential issues early on. Our user-friendly analytics dashboards provide quick insights through visual data representations, enabling you to make informed decisions rapidly. By leveraging data-driven approaches, you can significantly enhance your mailing performance, maximizing both engagement and successful delivery outcomes, ultimately leading to increased customer satisfaction and loyalty over time.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

GrayHair Software

Date Founded

2000

Company Location

United States

Company Website

grayhairsoftware.com/mail-tracking/

Categories and Features

Categories and Features

Mailroom Management

Package Tracking

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