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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is PostKnock?

PostKnock is a marketing platform specifically designed for small service-based businesses, including dental clinics, HVAC specialists, optometrists, chiropractors, veterinary offices, and home service companies. This innovative solution merges direct-mail postcards with an automated phone follow-up system to create a cohesive workflow. Users can choose from an array of industry-targeted playbooks, like dental recall or seasonal HVAC promotions, and conveniently upload their contact lists, while PostKnock manages everything else, including printing, First-Class mailing via USPS, QR-code tracking, and overseeing post-delivery call queues using pre-prepared scripts for receptionists. The platform enables multi-wave campaigns that stagger the sending of postcards and phone calls over a series of weeks, and features a CSV import tool that automatically aligns user fields for ease of use. Clients can track real-time metrics such as delivery status, scans, completed calls, and revenue attribution to gauge campaign effectiveness. PostKnock includes a free plan where users only pay for the postcards dispatched, and a Pro plan starting at $99 per month, which unlocks premium features like multi-wave sequencing, a comprehensive call queue, and in-depth analytics. With no long-term contracts necessary and a 30-day money-back assurance, PostKnock is committed to providing a streamlined and effective marketing solution for businesses. Ultimately, this platform serves as a powerful resource for improving customer outreach and engagement strategies.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

$99/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

MedAlly LLC

Date Founded

2026

Company Location

United States

Company Website

postknock.com

Categories and Features

Categories and Features

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