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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is PostRight?

PostRight is a UK-based hybrid mail service that enables users to create, print, and send physical letters via Royal Mail, eliminating the need for personal printing equipment, envelopes, or postage stamps. Offering more than 18 legally vetted templates, the platform allows individuals to address various concerns, such as consumer complaints like Section 75 claims, product issues, and refund requests, alongside legal correspondence including letters before action and debt responses, and personal matters such as eviction notices and rental disputes. The service also allows users to upload their own PDFs or draft letters from scratch, providing significant flexibility in how they communicate. PostRight manages all logistical aspects, which include professional letterhead printing, envelope stuffing, validating addresses, and final dispatch through Royal Mail, ensuring delivery within a timeframe of 1 to 3 working days for addresses in the UK. Moreover, the platform features an address autofill option for over 200 UK entities, encompassing retailers, airlines, councils, and HM Prisons. Users can take advantage of a pay-per-letter pricing structure that eliminates the need for a subscription, permitting them to explore templates, create, and preview letters without upfront costs, as they are only charged when they choose to send their correspondence. This straightforward and user-friendly process alleviates the challenges typically associated with mailing important documents, making communication more accessible for everyone.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

£2.49 per letter

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

PostRight

Date Founded

2026

Company Location

United Kingdom

Company Website

postright.co.uk

Categories and Features

Categories and Features

Print On Demand

Not specified

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