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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is Postage $aver?

Postage $aver simplifies the process of preparing bulk mailings while also helping you cut costs. This tool efficiently organizes addresses into trays and sacks, completes necessary postal forms and mailing reports, automatically generates barcoded tray and sack tags, and provides straightforward instructions for assembling each mailing. Additionally, it incorporates Intelligent Mail barcodes for a "full-service" approach to your shipments. By utilizing full-service barcodes for all your bulk mail, you could save up to $235 a year. Postage $aver is versatile and can be used for various types of mail, including commercial and non-profit marketing mail, First Class, Periodicals, and bound printed matter. Its user-friendly interface allows you to master the system in just a few minutes, and you'll receive comprehensive user documentation along with step-by-step guidance. Furthermore, the U.S. Postal Service has recognized PAVE’s accuracy, ensuring that your mailings are compliant with postal standards. This reliability makes Postage $aver an essential tool for any organization looking to optimize their mailing process.

Media

Media

Integrations Supported

Integrations Supported

UMS2000

API Availability

API Availability

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

$79.50/one-time
Includes all updates & support for a full year. Small renewal charge after.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Windows
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

Postage Saver Software

Date Founded

1994

Company Location

United States

Company Website

savepostage.com/psinfo.html

Categories and Features

Categories and Features

Mailroom Management

Intelligent Mail Support
PAVE Certified Presorting

Popular Alternatives

No Alternatives

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