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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is Postage.to?

Postage.to offers a seamless online platform for global mail delivery, enabling users to send letters effortlessly by uploading documents or using an easy-to-navigate online editor, where they simply input the recipient's address and let the service handle printing, stamping, enveloping, and mailing, thus eliminating the hassle of visiting a post office or owning printing gear. This innovative service simplifies the process of sending international correspondence, making it as straightforward as drafting an email; users can craft or upload their letters, choose from over 190 countries for delivery, pay per letter without committing to a subscription, and benefit from tracking features that provide real-time updates from creation to delivery. With a keen focus on efficiency, Postage.to typically completes the entire mailing process in under five minutes, while also prioritizing the security and privacy of users by encrypting all correspondence and purging data from their system after printing. Furthermore, the platform allows users to personalize their letters with a variety of customization options including different fonts, formatting styles, and the ability to add images, thereby enriching the user interaction. In essence, Postage.to transforms the traditional method of sending physical mail, ensuring it is both practical and accessible for individuals around the globe, while fostering a user-friendly experience that caters to personal preferences. This means that no matter where you are, the ability to send heartfelt messages or important documents has never been easier.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

$5.99 per letter

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

Postage.to

Company Location

United Kingdom

Company Website

postage.to/

Categories and Features

Categories and Features

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