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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is Postal?

The Premier Worldwide Platform for Offline Engagement

Media

Media

Integrations Supported

Integrations Supported

Adobe Marketo Engage
Calendly
Chili Piper
HostBill
HubSpot Content Hub
HubSpot Marketing Hub
Outreach
Salesforce
Salesloft
Shopify
SwagUp
Zapier

API Availability

API Availability

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Online Training

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

Postal

Date Founded

2019

Company Location

United States

Company Website

www.postal.com

Categories and Features

Categories and Features

Corporate Gifting

Not specified

Direct Mail Automation

Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
Pre-made Templates
Printing Services Integration

Swag Management

Not specified

Virtual Event Platforms

Alerts/Notifications
Attendee Management
Customizable Branding
Event Management
Lead Capture
Live Audio/Video Chat
Live Text Chat
Mobile Access
Moderation
Pre-made Templates
Presentation Tools
Q&A
Reporting/Analytics
Surveys/Polls
Virtual Booths
Virtual Lobby

Popular Alternatives

No Alternatives

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