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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is Postalytics?

Direct mail campaigns that work in conjunction with other channels can be executed in mere minutes rather than taking weeks to develop. Each mail piece sent includes updates on its delivery and engagement status, seamlessly integrated with your CRM or Marketing Automation, amplifying your email and digital marketing efforts. With business professionals inundated by more than 120 emails daily and an average Gmail account containing over 8,000 stored messages, it becomes crucial to differentiate your outreach. Postalytics® empowers you to capture attention by delivering tailored messages straight to your target audience, forging a more lasting impression than emails alone. By merging offline mail delivery with online response tracking, Postalytics® provides valuable insights into the success of each campaign. You will be informed of the status of each mail piece, whether it has been successfully delivered, forwarded, or returned to sender. Additionally, our innovative direct mail audience tracking technology offers comprehensive data on how your audience engages with and converts through online channels, enhancing your overall marketing strategy. This multifaceted approach ensures that you remain competitive in a crowded communication landscape.

Media

Media

Integrations Supported

Integrations Supported

Axis LMS
Easyflow
GreenRope
Wufoo
Zapier

API Availability

API Availability

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

Postalytics

Date Founded

2008

Company Location

United States

Company Website

www.postalytics.com

Categories and Features

Categories and Features

Campaign Management

Channel Management
Contact Database
Event Triggered Actions
Lead Management
Multi-Campaign

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