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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is Postry?

Postry is an innovative online platform tailored for the management and prospecting of direct-mail campaigns, specifically aimed at tradespeople, solar installers, real estate agents, recruiters, and B2B service providers. This tool effectively identifies homes, properties, employers, and businesses based on triggers set by users, allowing them to assess potential leads, create personalized letters, and approve each mailing before it is printed and sent. Each letter is equipped with a unique QR code that leads recipients to a customized landing page, enhancing the outreach experience. The platform tracks scans, visits, and inquiries, giving teams the ability to link responses back to their mailings and plan follow-ups accordingly; additionally, the Profi plan includes CRM features and automation options. Users can evaluate the effectiveness of their campaigns by both campaign type and geographic location, while higher-tier plans provide access to more search areas, additional landing pages, and collaborative tools for teams; the Enterprise tier even comes with an API for deeper integration capabilities. By unifying prospect research, printed communications, response tracking, and follow-up management, Postry simplifies the entire workflow for its users. In doing so, Postry ultimately empowers organizations to refine their outreach tactics and foster better connections with potential customers, significantly enhancing their overall marketing effectiveness. This comprehensive approach not only boosts engagement but also streamlines the path from initial contact to successful conversion.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Has API

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

€349/month
The Start plan is €349 net per month and includes 100 letters per month and one active search area. Additional letters cost €3.70 for trades and real estate or €3.20 for business and recruiting. Printing and postage are included. Prices exclude VAT under the stated reverse-charge conditions. Monthly plans can be canceled without notice. CRM and automation features are available on the Profi plan and higher tiers.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

MS Strategic Advisory

Date Founded

2026

Company Location

Bulgaria

Company Website

postry.de

Categories and Features

Categories and Features

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DirectMail2.0 Reviews & Ratings

DirectMail2.0

DirectMail2.0, LLC.