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What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

What is Scribble?

Scribble excels in creating customized greeting cards and envelopes, which are handwritten with an actual pen and sent to locations throughout the United States. Companies can leverage a web-based dashboard to effortlessly send a variety of messages, including thank-you notes, birthday wishes, and welcome letters, straight to their clients. Users have the option to pick a card design, decide on a handwriting style, enter their personalized message and the recipient's address, and even preview the card before it gets mailed out. Furthermore, Scribble boasts a public API and compatibility with Zapier, facilitating smooth integration with existing customer databases or business workflows for efficient card distribution. It's essential to keep in mind that each card comes with a cost, and while estimated postal delivery dates are provided, they are subject to change. This innovative service enables businesses to foster stronger customer relationships through the charm of handwritten notes, making communication feel more personal and impactful. Through this approach, companies can stand out in a digital world where such personal touches are increasingly rare.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Pricing Information

$6.99/card, US postage incl.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Facts

Organization Name

Scribble

Date Founded

2025

Company Location

United States

Company Website

scribblecards.com/business

Categories and Features

Categories and Features

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