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What is SmartyAds?

SmartyAds provides a comprehensive programmatic solution designed to simplify the advertising process for both publishers and advertisers alike. After more than seven years of development, it now encompasses all essential tools required for successful campaigns, including Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), Data Management Platforms (DMP), and White Label Solutions. With these integrated platforms, users can efficiently manage their advertising strategies by focusing on specific audiences, locations, and trading methods. This streamlined approach significantly enhances the speed at which users can reach their advertising objectives. Ultimately, SmartyAds empowers clients to maximize their campaign potential in a competitive market.

What is OpenX?

Leading the way in digital marketing, OpenAudience facilitates the engagement of every adult with an online presence across multiple devices, screens, and households on the open web. This cutting-edge platform acts as a groundbreaking solution for people-based marketing, providing distinctive features that improve advertising effectiveness and ease of use throughout the expansive open web landscape. Built on three core principles, it emphasizes a privacy-first approach while seamlessly incorporating data with exceptional accuracy and precision. This empowers brands to uncover authentic insights into their customers and target audiences, ultimately enhancing advertising performance and maximizing returns. With its unparalleled reach into the open web, OpenX boasts unmatched expertise in navigating this digital arena, drawing on over a decade of experience managing the industry's largest and most esteemed independent ad exchange for substantial impact. Consequently, marketers can adeptly maneuver through the intricacies of digital advertising, harnessing the full potential of a strong and efficient platform, thereby setting themselves up for sustained success in their campaigns.

Media

Media

Integrations Supported

AdMachine
IngeniousPlex

Integrations Supported

ASTRAD DSP
AcuityAds
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
BlueConic
Bucksense
Hu-manity.co Privacy Experience
Madgex
Mile
Mochahost
PubGalaxy
PubPower
Snigel
Tapad
Vuukle
diDNA

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

SmartyAds

Date Founded

2013

Company Location

United States

Company Website

smartyads.com

Company Facts

Organization Name

OpenX

Date Founded

2008

Company Location

United States

Company Website

www.openx.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Multi-Campaign

CTV & OTT Advertising

Not specified

Data Management

Customer Data
Data Analysis
Data Integration
Data Migration
Data Quality Control
Data Security
Match & Merge

Display Advertising

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Lead Scoring
Sales Intelligence
Segmentation

Predictive Analytics

AI / Machine Learning
Data Blending
Data Mining
Demand Forecasting
Modeling & Simulation
Sentiment Analysis

Revenue Management

Inventory Control
Price Optimization
Yield Management

Video Advertising

Not specified

Categories and Features

Ad Server

Not specified

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Video Ads

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

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