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What is Smoot AI?

Smoot is a state-of-the-art advertising platform that harnesses the power of AI to merge emotional context, brand identity, and analytical insights, all aimed at enhancing media campaigns while boosting publisher revenue. By performing real-time analysis of videos, images, and text, it effectively gauges audience emotions and aligns advertisements with the contexts that resonate most, ensuring that your message reaches viewers at their most receptive moments. Unlike traditional cookie-based targeting methods, Smoot presents a contemporary solution for advertisers by delivering emotionally attuned media across diverse formats such as video, display, and connected television, which reduces waste and improves key performance metrics including engagement and completion rates. Moreover, it seamlessly integrates with fraud detection systems to safeguard campaign integrity. For publishers, Smoot serves as an AI-driven monetization tool, aggregating demand from sources like Google Open Bidding, Amazon TAM, over 20 supply-side platforms, and direct sales, thereby maximizing cost per thousand impressions (CPM) through sophisticated header bidding techniques. The platform's AI continually learns from campaign feedback and provides actionable recommendations for optimization, enhancing overall effectiveness. Ultimately, Smoot not only enhances the efficiency of advertising efforts but also cultivates deeper connections between brands and their target audiences, paving the way for more meaningful interactions. Its innovative approach positions Smoot as a leader in the evolving landscape of digital advertising.

What is Salesforce Agentforce Media?

Agentforce Media is Salesforce’s comprehensive CRM solution designed for the media and entertainment industry. Previously known as Media Cloud, it leverages Agentforce AI to connect audience, advertiser, and operational data across a unified ecosystem. The platform enables companies to streamline advertising sales, subscription services, and customer engagement. With prebuilt industry workflows and a customizable data model, organizations can simplify complex media processes. AI-driven insights help optimize campaign performance and forecast revenue opportunities. Advertising Sales Management tools support proposal generation, CPQ, and order fulfillment in one integrated system. Subscriber Lifecycle Management enhances personalization and reduces churn through predictive analytics. Media companies can launch and monetize B2C and B2B services more efficiently. Integration with Salesforce products like Marketing Cloud, Service Cloud, Data 360, and MuleSoft ensures seamless data activation. Automation capabilities lower operating costs while improving team productivity. Real-time dashboards provide visibility into sales pipelines and audience behavior. Agentforce Media empowers media enterprises to modernize operations and maximize monetization in an increasingly digital marketplace.

Media

Media

Integrations Supported

Amazon Transparent Ad Marketplace (TAM)
CloudHub
Criteo Commerce Yield
DoubleVerify
Oracle Moat
Salesforce
Salesforce Agentforce Marketing
Salesforce Data 360

Integrations Supported

Amazon Transparent Ad Marketplace (TAM)
CloudHub
Criteo Commerce Yield
DoubleVerify
Oracle Moat
Salesforce
Salesforce Agentforce Marketing
Salesforce Data 360

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$325 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Smoot AI

Date Founded

2023

Company Location

Spain

Company Website

www.smoot.ai/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/media/cloud/

Categories and Features

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

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