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What is Snooper?

Our crowdsourcing platform leverages an extensive network of shoppers who deliver immediate insights regarding your in-store operations. We compile, confirm, and interpret this data, converting it into actionable KPIs that empower you to excel in retail and boost your sales performance. Snooper provides you with essential tools to optimize store execution by offering a faster, consumer-centric view of your brand’s performance and visibility in retail environments. By accessing unbiased, consumer-driven data collected by a community of everyday shoppers across Australia and New Zealand, your field team can save precious time and focus on their primary duty—selling! Enhancing every store visit enables you to improve ROI and direct your team to locations where their efforts can have a substantial impact on sales. Additionally, you can react promptly with corrective actions informed by real-time consumer insights, which could potentially lead to a sales increase of up to 15%. Our platform not only streamlines operations but also promotes a richer understanding of consumer preferences and behaviors, ensuring your strategies remain aligned with market demands. In this fast-paced retail landscape, having immediate access to such insights gives you a significant competitive edge.

What is SHOPT?

While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Snooper

Date Founded

2016

Company Location

Autralia

Company Website

snooper-app.com

Company Facts

Organization Name

Cierant Corporation

Date Founded

1987

Company Location

United States

Company Website

www.cierant.com/explore/shopt/

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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