Sociabble vs. Brand Networks (BN)

Sociabble offers a solution for organizations looking to enhance their workforce by fostering engagement, awareness, and influence among employees. The digital experience provided should be user-friendly, aesthetically pleasing, contemporary, and tailored to individual needs. Additionally, it ought to encompass various channels, incorporate gamification elements, and hold significant value. You can connect with both office-based and remote employees through their preferred platforms such as email, mobile applications, web applications, intranet, Microsoft Teams, Slack, and more. By delivering localized and targeted content alongside global information, all employees can maintain engagement and alignment. Utilizing tools like surveys, quizzes, and user-generated content allows businesses to gather valuable insights from their workforce. Effective storytelling can be maintained through the use of visual content, newsfeed management, and modern employee experiences. Adding layers of gamification and aligning with corporate social responsibility initiatives makes the process enjoyable and impactful. Furthermore, fostering employee advocacy can enhance outreach, website traffic, and conversion rates while simultaneously increasing engagement by encouraging teams to represent the brand on social media platforms. By harnessing the social media presence of employees, organizations can effectively bolster their existing marketing strategies. This synergy between employee advocacy and social media can create a more dynamic and interconnected workplace.

Brand Networks (BN) is leading the way in the realm of employee-generated content marketing by expertly managing large-scale programs that involve employees and local influencers for prominent brands and retailers across the globe. Their cutting-edge AI-driven platform allows employees and local teams to create authentic content, which greatly boosts engagement. Consequently, branded posts can achieve as much as 24 times the number of shares, and companies utilizing this strategy have seen impressive results, including a 27% rise in online engagement and a 19% increase in sales during their first year. With over 15 years of experience in media planning, BN employs advanced AI machine learning to effectively strategize and execute campaigns on both local and national scales, featuring four key modules. These modules encompass BN Influencer for promoting employee advocacy, BN AdTech which emphasizes AI-enhanced campaign strategies, BN Ads for thorough media activation, and BN Local aimed at strengthening local marketing initiatives. The platform’s sophisticated brand safety features, efficient campaign oversight, and rapid, scalable processes allow businesses of any size to tap into genuine voices without requiring additional staff. This approach not only deepens the connection with audiences but also leads to quantifiable positive outcomes, thereby reinforcing the value of employee-generated content in modern marketing. As brands increasingly recognize the power of authentic employee voices, the impact of BN’s solutions will likely continue to grow.