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What is Sonda Radar?

Sonda Radar is a digital platform that specializes in media monitoring and press clipping services, allowing users to track a multitude of terms associated with brands, companies, individuals, products, competitors, topics, and significant events. The service monitors a diverse range of sources, from national and regional media to niche outlets, government documents, marketing materials, news programs, and public profiles on social media. When a relevant term is identified, users are promptly notified with details such as the source, date, placement of the headline, tone, and the perspective of the mention. Moreover, the platform archives mentions over time, spots notable spikes in activity, and permits users to analyze historical data, compare various time periods, and delve into related terms and sources. Sonda Radar further enhances its functionality by identifying verifiable claims within publications and validating them against public evidence, providing a scoring system along with relevant references for users. This versatile tool is utilized for numerous objectives, including managing reputation, addressing crises, tracking campaigns and competitors, improving press relations, conducting legal and compliance assessments, aiding research endeavors, and facilitating executive reporting. Monitoring parameters are customized to meet the specific terms and sources that are relevant to each client's requirements. Ultimately, Sonda Radar delivers a robust set of features that equip users with the necessary insights to make informed decisions based on current media intelligence, ensuring that they remain ahead in today's fast-paced information landscape.

What is Brand Analytics?

It is crucial for businesses to monitor and analyze their brands across both social media and traditional media platforms. Brand Analytics plays a vital role in addressing the operational needs of significant departments within a company by mitigating reputational risks and improving public relations. By designing attractive products and establishing a strong communication framework, organizations can enhance the quality of customer service and cultivate deeper customer loyalty. The reliability of data collected from diverse sources is assured by Brand Analytics, which includes social media sites like VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, and Twitter, as well as blogs, forums, review platforms, mobile app stores, public channels, and Telegram groups. Moreover, it also incorporates online news sources and the websites of leading governmental and market entities. Through a partnership with VK.com, Brand Analytics offers access to an extensive public data flow, delivering exceptional speed, quality, and thoroughness in message analysis that stands out in the industry. This comprehensive monitoring covers all types of messages and data, enabling businesses to stay informed and responsive in their strategic approaches. Consequently, this detailed analysis equips brands with the tools they need to adeptly navigate the intricate dynamics of public perception and respond to changes swiftly.

Media

No images available

Media

Integrations Supported

Integrations Supported

Adobe Acrobat
Data Dive
Facebook
Instagram
Microsoft Word
Salesforce
Telegram
TikTok
UseDesk
VK
X (Twitter)
YouTube
Zendesk

API Availability

API Availability

Has API

Pricing Information

R$29,90/month
Basic costs R$29,90/month and includes up to 3 tracked terms, 300 news items per month, and 1 user. Professional costs R$119/month; Advanced costs R$239/month; Premium costs R$599/month. Plans are billed monthly and can be canceled anytime. Premium also accepts boleto.

Pricing Information

$339.75 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Sonda News

Date Founded

2026

Company Location

Brazil

Company Website

sonda.news/radar

Company Facts

Organization Name

Brand Analytics

Date Founded

2012

Company Location

Russia

Company Website

br-analytics.ru/en_RU/brandanalytics/

Categories and Features

Media Monitoring

Not specified

Categories and Features

Brand Monitoring

Not specified

Media Monitoring

Not specified

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